Growth-Focused Head of Performance Marketing (Fashion Ecommerce)

Theo Paphitis Retail Group; Wimbledon; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Boux Avenue is seeking a senior marketer to lead our performance marketing team, driving growth across the UK and international markets. You will evolve our strategy, manage a large digital budget and work closely with Brand Marketing and Ecommerce to deliver full-funnel campaigns that deliver high-quality traffic and customer growth.

You will bring deep Paid Social expertise, a strong commercial mindset, and be AI-literate to optimise performance.

Qualifications

• Experience leading performance marketing in fashion eCommerce.
• Strong knowledge of Paid Social platforms and ad tech.
• Proven ability to manage large digital budgets and measure ROI.

Responsibilities

• Own and evolve the performance marketing strategy; test channels and improve ROI.
• Identify opportunities to grow the business and reach new customers.
• Oversee measurement framework and use marketing mix/incrementality testing.

Skills

Performance marketing

Paid Social

Budget management

Team leadership

AI literacy

Commercial mindset

Data-driven

Stakeholder management

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

Boux Avenue is seeking a senior marketer to lead our performance marketing team, driving growth across the UK and international markets. You will evolve our strategy, manage a large digital budget and work closely with Brand Marketing and Ecommerce to deliver full-funnel campaigns that deliver high-quality traffic and customer growth.

You will bring deep Paid Social expertise, a strong commercial mindset, and be AI-literate to optimise performance.