Performance Marketing Lead

PinPoint Media; Greater London; On-site; GBP 70,000 - 120,000; Full time

Job summary

Pinpoint Media is seeking a commercially minded Head/Lead of Performance Marketing to shape the agency’s growth and performance offering across paid search, paid social, display and emerging channels. You will lead strategy, oversee multi-channel campaigns and provide strategic guidance to clients and internal teams.

The role combines high-level leadership with hands-on campaign oversight, driving measurable outcomes and nurturing a high-performing performance team in a fast-paced environment.

Qualifications

• Significant experience in performance marketing, agency-side or in-house.
• Strong expertise across paid search, paid social and digital performance channels.
• Experience translating data into actionable insights and optimising campaigns.
• Proven ability to manage client relationships, budgets and performance targets.

Responsibilities

• Lead the development and execution of integrated performance marketing strategies.
• Oversee planning, optimisation and reporting across multiple digital channels.
• Advise clients with strategic recommendations and performance insights.
• Manage client relationships and identify opportunities for account growth.
• Drive campaign effectiveness through data analysis, testing and optimisation.
• Collaborate with planning, client services and creative teams to deliver integrated solutions.
• Support agency growth through new business pitches and thought leadership.
• Mentor and develop performance marketing talent within the team.
• Stay ahead of industry trends, platform developments and emerging technologies.

Skills

Performance marketing

Paid search

Paid social

Analytics

Budget management

Stakeholder management

Leadership

Job description

THE ROLE

We're looking for a commercially minded and strategic Head/Lead of Performance Marketing to lead our performance marketing offering and help shape the future growth of Pinpoint Media.

This role will be responsible for developing and delivering best-in-class performance strategies across paid search, paid social, display, video and emerging digital channels. You'll work closely with clients, agency partners and internal teams to ensure campaigns deliver measurable business outcomes and exceptional client service.

You'll also play a key role in developing our performance proposition, identifying opportunities for innovation, supporting new business activity and contributing to the continued growth of the agency.

Key responsibilities

• Leading the development and execution of integrated performance marketing strategies.
• Overseeing campaign planning, optimisation and reporting across multiple digital channels.
• Acting as a trusted advisor to clients, providing strategic recommendations and performance insights.
• Managing client relationships and identifying opportunities for account growth.
• Driving campaign effectiveness through data analysis, testing and continuous optimisation.
• Collaborating with planning, client services and creative teams to deliver integrated solutions.
• Supporting agency growth through new business pitches and thought leadership.
• Leading, mentoring and developing performance talent within the team.
• Staying ahead of industry trends, platform developments and emerging technologies.

Who You Are

You're a strategic thinker who combines commercial awareness with deep performance marketing expertise.

You enjoy solving complex challenges, building strong client relationships and helping teams deliver their best work. You're comfortable balancing strategic leadership with hands-on campaign oversight and thrive in a collaborative, fast-paced environment.

You're equally passionate about delivering measurable results for clients and creating a positive, supportive team culture.

Skills

Essential

• Significant experience in performance marketing, either agency-side or in-house.
• Strong expertise across paid search, paid social and digital performance channels.
• Experience developing and delivering performance strategies aligned to business objectives.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience managing client relationships and presenting strategic recommendations to senior stakeholders.
• Commercial awareness and experience managing budgets and performance targets.
• Excellent communication, leadership and stakeholder management skills.

Desirable

• Experience leading or mentoring performance marketing teams.
• Experience supporting new business pitches and agency growth initiatives.
• Knowledge of attribution, measurement frameworks and marketing technology platforms.
• Experience working with a broad range of consumer and corporate brands.