Head of Performance Marketing

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters; Greater London; On-site; GBP 90,000 - 125,000; Full time

Job summary

Tribal Recruitment in London is seeking a Head of Performance Marketing to own the digital marketing function across Paid Media, SEO, CRM and content. You will lead strategy, drive customer acquisition and retention, and collaborate with senior leadership to align campaigns with commercial goals.

You will shape multi‑channel plans, manage budgets and oversee cross‑functional teams and external partners to deliver measurable revenue growth in a high‑impact role.

Qualifications

• 6+ years in Performance/Digital Marketing with leadership experience.
• Strong expertise across Paid Media, especially PPC and Paid Social.
• Broad knowledge of SEO, CRM, email marketing and content strategy.
• Proven ability to develop and execute multi‑channel marketing strategies.
• Strong commercial understanding of customer acquisition, retention, ROAS and LTV.
• Experience managing significant marketing budgets and driving revenue growth.
• Excellent analytical skills and a data‑driven approach to decision making.
• Confident leadership and stakeholder management skills.
• Strategic mindset with hands‑on ability when required.

Responsibilities

• Lead end‑to‑end performance marketing strategy across multiple channels.
• Oversee Paid Search, Paid Social, Display and broader digital acquisition.
• Direct SEO initiatives to boost organic visibility, traffic and conversions.
• Develop CRM and lifecycle email campaigns to improve engagement and retention.
• Collaborate with creative/content teams to deliver high‑performing campaigns.
• Manage budgets, optimize channel investment and maximize ROI.
• Analyse performance data to identify growth opportunities and improvements.
• Lead and develop internal teams while working with agencies and partners.
• Align marketing activity with senior leadership and commercial objectives.

Skills

Leadership

Paid Media

SEO

CRM

Content Strategy

Budget management

Data analytics

Strategic thinking

Job description

Channels: Paid Media, SEO, CRM & Content

Location: London

Are you a commercially driven Performance Marketing leader who thrives on building strategies that deliver real business growth? We're looking for an experienced Head of Performance Marketing to take ownership of a business's digital marketing function, leading everything from Paid Media and SEO to CRM, content and customer acquisition.

The Role

You’ll lead the end-to-end performance marketing strategy, overseeing multiple digital channels to drive acquisition, engagement and retention. This is a broad leadership position combining strategic direction, commercial ownership and hands‑on expertise, with the opportunity to shape the future of the business's digital growth.

• Develop and execute a comprehensive performance marketing strategy across Paid Media, SEO, CRM and content
• Lead Paid Search, Paid Social, Display and wider digital acquisition activity
• Oversee SEO initiatives to improve organic visibility, traffic and conversions
• Develop CRM, email marketing and lifecycle strategies to improve customer engagement and retention
• Collaborate with creative and content teams to deliver integrated, high-performing campaigns
• Manage marketing budgets, optimise channel investment and maximise ROI
• Analyse performance data, identify growth opportunities and implement strategic improvements
• Lead and develop internal teams while managing external agencies and partners
• Work closely with senior leadership to align marketing activity with commercial objectives

What You Bring

• 6+ years' experience across Performance Marketing or Digital Marketing, with proven leadership experience
• Strong expertise in Paid Media, particularly PPC and Paid Social
• Broad knowledge of SEO, CRM, email marketing and content strategy
• Proven ability to develop and execute successful multi-channel marketing strategies
• Strong commercial understanding of customer acquisition, retention, ROAS and lifetime value
• Experience managing significant marketing budgets and driving measurable revenue growth
• Excellent analytical skills and a data-driven approach to decision‑making
• Confident leadership and stakeholder management skills
• A strategic mindset with the ability to remain hands‑on when required

Salary & Benefits

• London-based opportunity
• Senior leadership position with ownership of the digital marketing strategy
• Opportunity to influence commercial growth and shape the wider marketing function
• Broad, multi-channel remit with strategic autonomy

If you're a performance-driven marketing leader looking to take ownership of a diverse digital function and make a genuine commercial impact, we'd love to hear from you.