Head of Paid Media

Charlie Oscar Group; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Charlie Oscar Group seeks a visionary Head of Paid Media to lead its digital media strategy. In this pivotal role, you'll develop a high-performance paid media team, leveraging deep expertise in social and search platforms to ensure exceptional outcomes for clients. If you're eager to push the boundaries of digital marketing, this is your opportunity to be part of an innovative and growth-driven environment.

Benefits

Wellness allowance including access to Bupa private health care

Pension plan

25 days’ holiday per year plus bank holidays

4 weeks ‘Work From Anywhere’ per year

Birthday off

Cycle to Work Scheme

Regular team socials and annual company trip

Competitive salary plus quarterly bonus

Regular office treats and surprises

Work-life balance

Qualifications

• 10+ years experience across paid media channels and platforms.
• Deep expertise in paid social and search platforms.
• Strong analytical skills to interpret data and translate insights.

Responsibilities

• Own and develop paid media proposition, keeping ahead of the market.
• Manage and mentor a media specialist team to foster high performance.
• Drive exploration of new digital media formats and strategies.

Skills

Analytical skills

Communication skills

Digital innovation

Leadership

Job description

CHARLIE OSCAR

Charlie Oscar is a digital growth company built to transform brands and underpinned by marketing science.

We combine data, technology and creativity to advise and execute digital media analysis and strategy for the world's most ambitious brands. We transform growth.

How do we transform growth? It all starts in understanding what advertising activation actually performs. Our proprietary marketing science suite, COmpass, gives clients that very insight. Using this, our team of experts provide the best strategy and execution, that is closer to the truth than ever before, across digital disciplines spanning paid media, influencer CRM & CRO.

We’re an innovative, independently owned company, We’re not “growth hackers” or a performance agency that follows industry best practices. Rather, we’re a group of founders and seasoned operators who are building innovative tools and services that set a new standard for digital marketing.

At Charlie Oscar, we like to select team members based on attitude and culture add. While we value experience and expertise, we want to work with people who are eager to challenge the status quo and driven to consistently deliver best-in-class output.

We believe in work-life balance and prioritise team well-being. We work hard but also make time to bond as a team, have some fun and socialise. We do quarterly social events and an annual company trip away to recharge and spend quality time together. The team work together in our London Bridge office, and from home.

At Charlie Oscar, we’re looking for people who are genuinely curious about how AI can help improve, evolve and elevate their personal and professional performance, and help us push the boundaries of what’s possible in marketing and advertising. You don’t need to be an AI specialist, but we value those who are already using AI tools to work smarter - whether that’s unlocking creative ideas, speeding up workflows, uncovering sharper insights, or finding new ways to drive performance. We love people who challenge the norm, ask “how can this be better?”, and see AI as a tool to elevate the craft, not replace it.

ABOUT THE ROLE

As Head of Paid Media, you will lead and develop the paid media team, advancing our capabilities and ensuring our clients achieve exceptional results across social, search, and programmatic channels. You’ll bring a mix of deep technical expertise, creative thinking, and a sharp commercial mindset to elevate our approach to media.

DUTIES & RESPONSIBILITIES

• Own and develop Charlie Oscar’s paid media proposition, ensuring we stay ahead of the market.

• Lead strategy and execution for paid social, paid search, and digital media campaigns across multiple platforms (Meta, Google, TikTok, YouTube, Pinterest etc.)

• Manage and mentor a team of media specialists, fostering a high-performance culture.

• Oversee media planning, buying, and optimisation, ensuring maximum ROI for clients.

• Drive innovation in digital media, testing new formats, strategies, and technologies.

• Partner with clients and internal teams to align paid media strategies with broader marketing and business goals.

• Report on campaign performance and insights and translate into actionable strategies for business growth.

• Work closely with our data teams to translate COmpass outputs (marketing attribution solution) into actionable media optimisations that drive performance.

• Be at the forefront of creativity on social and digital platforms, ensuring campaigns use the latest trends, formats, and storytelling techniques.

• Build relationships with platform partners to understand best practices and opportunities for clients.

Contribute to new business and marketing positioning Charlie Oscar as an industry thought leader.

REQUIRED QUALIFICATIONS & SKILLS

• 10+ years experience across paid media channels and platforms, ideally within an agency setting.

• Deep expertise in, and passion for paid social and search platforms, with hands-on experience managing campaigns.

• Strong analytical skills, able to interpret data and translate insights into action.

• Experience leading teams and developing talent.

• A commercial mindset, understanding how to drive revenue growth for both clients and the agency.

• An obsession with digital innovation and staying ahead of industry trends.

• Excellent communication and presentation skills. You should be able to articulate complex media strategies in a simple, compelling way.

• Entrepreneurial mindset, excited about building a department and growing an offering within an agency.

If you’re a visionary digital leader who thrives in a high-energy environment and wants to evolve and expand a paid media offering, we’d love to hear from you!

BENEFITS

• Competitive salary plus quarterly bonus up to 10% of your quarterly salary

• Wellness allowance including access to Bupa private health care

• Pension plan

• Regular team socials and annual company trip

• Hybrid working (3-days pw in our London Bridge office)

• 25 days’ holiday per year, plus bank holidays and time off over Christmas

• 4 weeks ‘Work From Anywhere’ per year

• Birthday off

• Cycle to Work Scheme with Forest Bikes

• Eye care vouchers

• Regular office treats and surprises

• Be part of building something truly exceptional

OUR VALUES

Make It Happen

Progress is better than perfection...we make things happen, we get things done.

Treat It Like Your Own

As if it was your business, your money, yourself....For us it's not just work; it's personal.

Grow Together

Grow the business, grow with your team, grow yourself.

Be Brave

In your work, in your ideas, in your ability to make decisions.

At Charlie Oscar Group, we are an equal opportunities employer committed to diversity and inclusion. We welcome individuals from all genders, ages, races, skin colours, religions, sexual orientations, gender identities, national origins, and disability statuses to join our team. If you have a disability or special need that requires accommodation, please let us know.