Head of Paid Media

Blockovate; London; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

Join a dynamic marketing agency that is transforming how blockchain projects connect with their audience. As the Head of Paid Media, you will spearhead innovative paid media strategies and campaigns that drive performance across various channels. Your leadership will guide a talented team, ensuring that every campaign is optimized to achieve key performance indicators. This role offers a unique opportunity to work in a fast-paced environment where your contributions will be recognized and valued. If you're ready to take ownership of your work and make a significant impact in the blockchain industry, this position is perfect for you.

Benefits

Generous holiday entitlement of 25 days

Company bonus scheme

Working from home budgets

Employee referral program

Company pension scheme

Access to coworking space

Regular team socials

Flexible remote working policy

Qualifications

• 6+ years of experience in paid media roles with a strong focus on advertising tools.
• Proven track record in managing and optimizing paid media campaigns.

Responsibilities

• Lead the paid media department and manage P&L responsibilities.
• Research, create, and optimize paid media strategies to achieve KPIs.

Skills

Paid Media Strategy

Performance Marketing

Data Analysis

Campaign Optimization

Team Leadership

Tools

Google Ads

Programmatic Advertising Tools

Crypto-specific Ad Networks

Job description

Blockovate is a new and ambitious marketing agency on a mission to help innovative blockchain-based solutions reach their target audience.

We work with the leading blockchain projects and help transform their marketing efforts, ensuring their project reaches the right audience and achieves its necessary goals.

Role

We are looking for a bold and ambitious results-driven Head of Paid Media to join our team at Blockovate. You will be responsible for leading, strategising, planning, and delivering paid media strategies & campaigns to drive performance across paid media.

Key Accountabilities

• Leadership of the paid media department
• P&L responsibility for the paid media department
• Line management of the paid media team
• Researching and creating paid media strategies to meet company goals
• Responsibility for driving performance across key channels including programmatic display, direct display, paid search & more
• Building and maintaining paid media campaigns
• Optimising paid media campaigns to achieve agreed KPIs, including ROAS
• Conducting in-depth analysis and reporting on paid media performance to identify trends and opportunities
• Researching and analyzing competitors to uncover new strategies and opportunities
• Working with other departments to deliver upon paid media goals

Requirements

• 6+ years of experience in a paid media-focused role
• Strong expertise in paid media advertising tools across various networks, including Google Search, programmatic display networks, and crypto-specific ad networks
• Proven track record of successfully managing paid search campaigns
• Demonstrable experience in planning and executing programmatic display campaigns and other paid media initiatives.

Desirable

• A data-driven mindset
• An affinity for numbers
• Experience working in the cryptocurrency industry or otherwise industries with lots of regulatory hurdles

Personal

• High levels of energy and enthusiasm
• Hard working and proactive
• Thrives in a challenging and fast-paced environment
• Resilient and maintains a positive attitude at all times

Benefits

• £70,000 - £80,000 per annum, dependent on experience
• Remote working policy - Work from the office, at home, or a combination of both
• Access to our vibrant coworking space in central London, offering regular members events like weekly tea times, monthly drinks, and lunchtime yoga classes!
• Generous holiday entitlement of 25 days (plus bank & public holidays), with an additional day added for every year worked, up to a maximum of 30 days
• Quarterly team socials
• Company bonus scheme
• Working from home budgets
• Employee referral program
• Company pension scheme

Perks of working with us

• You'll have the opportunity to work with a talented and friendly group of people who are driven to be the best at what they do
• We offer a place for you to take ownership of your work and grow within the business
• Everyone is valued, listened to and recognised as contributing in their own way to the company's success
• You'll have the opportunity to be part of something big from the start with real opportunities to grow professionally, make a lasting impact on our team, and be rewarded for your efforts
• We have a great work-hard play-hard culture, so expect lots of team socials!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

IT Services and IT Consulting