Paid Media Specialist (6-month Fixed-Term Contract)

Audley Travel Group; London; On-site; GBP 40,000 - 60,000; Full time

Job description

Paid Media Specialist, 6 month Fixed-Term Contract

This role can be based out of either our Witney office in Oxfordshire or the Shepherd's Bush office in London and typically a minimum of 3 days per week in the office is required.

About us

Audley Travel is an award-winning, consistently recognised tour operator that specialises in tailor-made travel in over 80 countries. Our clients come to us because we are the true experts of the region and use our knowledge to provide meaningful travel experiences. Our employees are passionate about travel and exploring other cultures.

The role

The Paid Media Specialist is responsible for managing the delivery and optimisation of global paid channels, including search, social, display, and remarketing, playing a critical role in driving the success of digital marketing efforts on a global scale. This role encompasses a wide range of responsibilities and requires a diverse set of skills to effectively manage and optimise campaigns across multiple platforms and regions.

Key responsibilities include:

1. Paid Media Strategy
   • Deliver a paid media strategy that maximises revenue and return on investment, driving growth & efficiency across our marketing.
   • Assist with the delivery of agreed strategic & performance initiatives to develop our capabilities and aid Audley’s growth & channel efficiency.
   • Deliver ROI targets that produce optimum return across channels.
2. Optimisation & testing
   • Manage the implementation of testing programmes across accounts, channels and markets.
   • Continually optimise our keyword & audience sets, identifying opportunities to improve account performance.
   • Manage bidding across accounts to drive optimum performance in line with agreed strategy.
   • Drive creative excellence across the Paid Media team.
3. Reporting
   • Develop weekly updates with diagnostic commentary on performance & KPIs.
   • Develop monthly reports to senior stakeholders highlighting performance trends.
   • Develop quarterly market dynamics reports to the wider marketing & management teams to influence future destination focus.
4. Global Ways of Working
   • Help drive a culture of performance marketing that focuses the whole team on performance improvements.
   • Assist with global ways of working that maximise channel performance, resourcing and efficiency.
   • Deliver ways of working that ensure market deliverables are met and engagement across teams is high.
   • Work with local markets to understand key focuses and stakeholders and team members to drive focus & efficiency for adoption of strategic & performance initiative delivery.
   • Work with the market channels owners to manage the delivery of agreed performance initiatives that focus on driving growth and improving channel efficiency.

About you

As a Paid Media Specialist, you are data-driven and action-led, responsible for owning the account optimization plan and best practice execution within all of Audley’s Paid Media accounts. In this global role, you will work collaboratively with the UK and US marketing teams, ensuring alignment on strategy and maximizing efficiency of processes and performance.

Additional Experience required:

• Exceptional problem-solving skills
• A keen eye for detail
• A desire to learn, develop skills and challenge themselves & others
• Highly organised & logical approach to managing workloads and deadlines
• Good understanding of PowerBI desirable

What you’ll get in return

• Holiday - 25 days
• Hybrid working
• A day off for your birthday
• A day off for volunteering to support a charity, local support group or community work of your choice
• Healthshield health cash plan - money back for costs associated with everyday healthcare (including optical, dental, medical, prescriptions, physio), and access to medical and wellbeing resources such as a GP service, employee assistance programme and counselling
• Enhanced family leave
• Discounted Audley trips (for you and your friends & family) and exclusive access to staff travel discount websites
• Gympass – a wellbeing platform that gives you unlimited, discounted access to top gyms, studios, and wellbeing apps
• Benefits Platform – a reward scheme that gives you discounts and cashback with hundreds of retailers

We believe it's our people that make the difference and who build Audley into the success it is today. We pride ourselves on enabling people to reach their full potential through promoting and celebrating a diverse and inclusive working environment.