Head of Paid Media

LIPTON MEDIA; London; Hybrid; GBP 70,000 - 78,000; Full time

Job summary

A leading media agency in London is seeking a Head of Paid Media to lead a team of specialists and manage client strategies across various platforms. This senior leadership role includes mentoring and changing the agency's direction while ensuring top performance and innovation in service delivery.

Qualifications

• 6+ years' experience in paid media, strong agency-side exposure.
• Demonstrated ability to scale campaigns across Meta, Google, and Taboola.
• Strong team management experience.

Responsibilities

• Lead and grow client's largest paid media department.
• Shape client strategy across Google Ads, Meta, and more.
• Enhance service and delivery standards.

Skills

Paid Media Strategy

Client Relationship Management

Team Management

Performance Marketing Metrics

Job description

Head of Paid Media

£70,000 - £78,000 + Bonus (Circa £12k)

Hybrid

London

Award winning, independent media agency seeks best in class Head of Paid Media to join their rapidly growing team.

This is a senior leadership role with four core pillars: People, Clients, Service Innovation, and Strategic Differentiation.

As Head of Paid Media, you’ll lead and grow our client’s largest and most commercially critical department. You’ll manage a team of 8+ specialists, fostering a culture of curiosity, accountability, and continuous improvement. You’ll be a mentor, a coach, and a champion for delivering best-in-class paid media work.

You’ll also take senior ownership of client strategy, partnering with a wide range of brands to drive measurable business outcomes through paid media. This includes shaping and guiding strategy across Google Ads, Meta, programmatic, and native platforms.

You will play a central role in enhancing their service and delivery standards, continually evolving how they plan, buy, measure, and optimise media across the full funnel. You’ll lead the charge in developing innovative, insight-led, and performance-driven solutions.

Crucially, this is a leadership team position. You won’t just run a department – you’ll have a seat at the table in shaping the structure, services, and future direction of the agency itself. From refining their go-to-market proposition to helping define and communicate their unique point of view on paid media, this is a rare opportunity to make a lasting impact in a business that’s scaling fast and thinking long-term.

Essential Experience

• 6+ years' experience in paid media, with strong agency-side exposure.
• Demonstrated ability to scale campaigns and lead strategy across Meta, Google, and Taboola.
• Strong team management experience, including mentoring and performance development.
• Proven success in client relationship management and account growth.
• Deep understanding of performance marketing metrics, attribution modelling, and creative testing.
• Understanding of industry trends and a view of the role of agencies in an ever-changing AI-impacted world.
• Equally comfortable and experienced with managing small media spends £10k/pm up to large paid media budgets £150k/pm.

Lipton Media is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence.

Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.