Head of Organic, Creators & Commerce

Dentsuaegis; Manchester; Hybrid; GBP 110,000 - 140,000; Full time

Job summary

Dentsu's Amplifi unit seeks a Head of Organic, Creators & Commerce (OCC) to steer organic social, creator partnerships, and social commerce, integrating Paid Social into a holistic Total Social approach.

Based in Manchester, you will oversee a team of eight specialists, drive revenue growth, and lead new business conversations with iProspect, Carat, and DentsuX, with regular travel to London.

Qualifications

• Strong leadership and team management experience.
• Proven ability to drive revenue growth through social media initiatives.
• Deep understanding of Paid Social, Organic Social and Creator Marketing.

Responsibilities

• Growth & New Business Leadership: Lead client growth projects and sales material creation for the OCC team.
• Strategic Proposition Leadership: Develop GTM strategy and align with Total Social proposition.
• Team & P&L Management: Lead and mentor a team, manage capacity and profitability.
• Cross-Functional Collaboration: Align with Paid Social Partners and client leads.

Skills

Leadership

Growth strategy

Paid Social

Organic Social

Creator Marketing

Job description

Job Description:

Amplifi is the supply-side platform of dentsu , consisting of three pillars: Investment Management, Media Trading (Media Owner Services and Principal Buying) and Content (Original Partnerships & Entertainment); all underpinned by Supply-Side Management practices. Amplifi is the investment and innovation arm of dentsu across all media channels and entertainment content. The proposition is based on the delivery of value for all in everything we do. Our focus is to deliver the best possible media value for clients through leveraged media buying, sustainable media income and enable innovation with the supply-side with product, services and capabilities.

Total Social at Dentsu UK is the nation's largest and only end-to-end social media team, offering a comprehensive suite of services extending across creative, influencer, community, paid, organic, and trend analysis. As a leader in social-first, outcome-based campaigns, we set trends and deliver exceptional experiences for Dentsu clients. By combining data-driven insights with creative ingenuity, we ensure brands reach the right audience at the perfect moment. Utilising proprietary tools, cutting-edge AI, and the expertise of over 300 specialists, we shape the future of social media, driving engagement, awareness, and loyalty.

Sitting within Dentsu Digital, Total Social supports agency brands iProspect, Carat, and DentsuX across a global client base. Our innovative approach and commitment to excellence make us the go-to team for brands looking to make a significant impact in the social media landscape.

Job Description Summary:

The Head of Organic, Creators & Commerce (OCC) will lead the strategic vision and execution of our organic social media, creator partnerships, and social commerce initiatives, working to integrate and 'power up' our Paid Social offering to ensure a holistic Total Social approach across our clients. You will showcase how Organic, Social Commerce, and Creators are interconnected with Paid Social and how performance is driven by holistic, Total Social Campaigns.

In this role, you will coordinate proposals, lead product development, testing, and innovation, and spearhead new business conversations with both existing and potential clients. You will be the go‑to person for our go‑to‑market brands (iProspect, Carat, and DentsuX), ensuring that our strategies align with client needs and market trends.

Based in our Manchester office, you will be required to be in the office one day per week, with regular travel to our London Head office at least once a month.

You will work with a team of eight Organic Social, Creator & Commerce experts, driving insight, innovation, and development. Your leadership will be crucial in growing our Total Social proposition-specifically in Creator Generated Creative, Organic Social, Social Commerce, and Creators. Overseeing the output from these specialist teams, you will ensure our clients receive the best possible outcomes from their campaigns.

This role is pivotal in driving revenue growth through innovative and data-driven social media strategies. The ideal candidate will have a deep understanding of social media platforms, with strong experience in Paid Social, Organic Social, and Creator Marketing. You will have a proven track record of leading successful campaigns and building strong relationships with creators and partners.

You will develop compelling product narratives and products that super‑charge Paid Social. Additionally, you will lobby our Total Social Partners to drive growth and help cross‑sell into our 160+ Paid Social clients.

This is an exciting opportunity to be at the forefront of social media strategy, working with a dynamic team to deliver exceptional results for our clients.

Key Responsibilities:

• Growth & New Business Leadership : Lead client growth projects and sales material creation for the OCC team. Support pitches for new business and identify opportunities for growth from existing Paid Social clients.
• Strategic Proposition Leadership: Collaborate with the Managing Partner to ensure our GTM strategy for the OCC team evolves in line with industry trends and our Total Social proposition. Develop and implement comprehensive social media strategies that align with our client's overall marketing and business objectives. Showcase a deep understanding of overarching and tactical strategies to lead and facilitate innovative work and push boundaries for our clients.
• Team & P&L Management: Lead and mentor a team of social media experts, empowering junior staff to make decisions. Oversee capacity planning, income tracking, and resource allocation to optimise profitability. Maintain strong commercial hygiene and proactively manage growth targets.
• Cross-Functional Collaboration : Work closely with Paid Social Partners and ADs to ensure cohesive messaging and alignment. Build relationships with client leads and planners in our go-to-market brands (iProspect, Carat, and Dents