Head of Organic, Creators & Commerce

Merkle Italia; Manchester; Hybrid; GBP 120,000 - 160,000; Full time

Benefits offered by this job

Private Medical Insurance

24/7 Virtual GP

Sick-pay policy

Wellbeing days

Volunteering time

Flexible bank-holiday swaps

Retail discounts

Gym access

Tech schemes

Life assurance

Job summary

Amplifi, the social media arm of Dentsu UK, is seeking a Head of Organic, Creators & Commerce (OCC) to lead our organic social, creator partnerships, and social commerce initiatives. Based in Manchester with a weekly in-office day, you will integrate and power up Paid Social to deliver holistic Total Social campaigns across clients.

You will coordinate proposals, drive product development, testing, and new business conversations with existing and potential clients, leading a team of eight OCC

Qualifications

• Proven leadership experience in social media strategy and team management.
• Strong understanding of Total Social models including Organic, Social Commerce, Paid, and Creator-led strategies.
• Proven ability to drive commercial success and client retention.
• Excellent presentation skills and experience leading new business pitches.

Responsibilities

• Lead client growth projects and sales material for the OCC team.
• Develop and implement comprehensive social media strategies aligned with client objectives.
• Mentor a team of eight Organic Social, Creator & Commerce experts.
• Collaborate with Paid Social Partners and go-to-market brands to identify growth opportunities.
• Build and nurture relationships with key clients and act as strategic consultant.

Skills

Leadership

Social strategy

Team management

Operational excellence

Total Social model

Organic Social

Social Commerce

Creator-led strategies

Presentation skills

New business pitches

Client relationships

Job description

Job Description

Amplifi is the supply-side platform of dentsu, consisting of three pillars: Investment Management, Media Trading (Media Owner Services and Principal Buying) and Content (Original Partnerships & Entertainment); all underpinned by Supply-Side Management practices. Amplifi is the investment and innovation arm of dentsu across all media channels and entertainment content. The proposition is based on the delivery of value for all in everything we do. Our focus is to deliver the best possible media value for clients through leveraged media buying, sustainable media income and enable innovation with the supply-side with product, services and capabilities. Total Social at Dentsu UK is the nation's largest and only end-to-end social media team, offering a comprehensive suite of services extending across creative, influencer, community, paid, organic, and trend analysis. As a leader in social-first, outcome-based campaigns, we set trends and deliver exceptional experiences for Dentsu clients. By combining data-driven insights with creative ingenuity, we ensure brands reach the right audience at the perfect moment. Utilising proprietary tools, cutting-edge AI, and the expertise of over 300 specialists, we shape the future of social media, driving engagement, awareness, and loyalty. Sitting within Dentsu Digital, Total Social supports agency brands iProspect, Carat, and DentsuX across a global client base. Our innovative approach and commitment to excellence make us the go-to team for brands looking to make a significant impact in the social media landscape.

Job Description Summary

The Head of Organic, Creators & Commerce (OCC) will lead the strategic vision and execution of our organic social media, creator partnerships, and social commerce initiatives, working to integrate and ‘power up’ our Paid Social offering to ensure a holistic Total Social approach across our clients. You will showcase how Organic, Social Commerce, and Creators are interconnected with Paid Social and how performance is driven by holistic, Total Social Campaigns. In this role, you will coordinate proposals, lead product development, testing, and innovation, and spearhead new business conversations with both existing and potential clients. You will be the go-to person for our go-to-market brands (iProspect, Carat, and DentsuX), ensuring that our strategies align with client needs and market trends. Based in our Manchester office, you will be required to be in the office one day per week, with regular travel to our London Head office at least once a month. You will work with a team of eight Organic Social, Creator & Commerce experts, driving insight, innovation, and development. Your leadership will be crucial in growing our Total Social proposition—specifically in Creator Generated Creative, Organic Social, Social Commerce, and Creators. Overseeing the output from these specialist teams, you will ensure our clients receive the best possible outcomes from their campaigns. This role is pivotal in driving revenue growth through innovative and data-driven social media strategies. The ideal candidate will have a deep understanding of social media platforms, with strong experience in Paid Social, Organic Social, and Creator Marketing. You will have a proven track record of leading successful campaigns and building strong relationships with creators and partners. You will develop compelling product narratives and products that super‑charge Paid Social. Additionally, you will lobby our Total Social Partners to drive growth and help cross‑sell into our 160+ Paid Social clients. This is an exciting opportunity to be at the forefront of social media strategy, working with a dynamic team to deliver exceptional results for our clients.

Key Responsibilities

• Growth & New Business Leadership: Lead client growth projects and sales material creation for the OCC team. Support pitches for new business and identify opportunities for growth from existing Paid Social clients.
• Strategic Proposition Leadership: Collaborate with the Managing Partner to ensure our GTM strategy for the OCC team evolves in line with industry trends and our Total Social proposition. Develop and implement comprehensive social media strategies that align with our client's overall marketing and business objectives. Showcase a deep understanding of overarching and tactical strategies to lead and facilitate innovative work and push boundaries for our clients.
• Team & P&L Management: Lead and mentor a team of social media experts, empowering junior staff to make decisions. Oversee capacity planning, income tracking, and resource allocation to optimise profitability. Maintain strong commercial hygiene and proactively manage growth targets.
• Cross‑Functional Collaboration: Work closely with Paid Social Partners and ADs to ensure cohesive messaging and alignment. Build relationships with client leads and planners in our go‑to‑market brands (iProspect, Carat, and DentsuX) to help identify client growth opportunities.
• Client Relationships: Build and nurture relationships with key clients, acting as a strategic consultant and escalation point for high‑value accounts. Serve as the escalation point for all client activities within the OCC.
• Industry Trends and Best Practices: Stay up-to‑date with the latest social media trends, tools, and best practices to keep the company at the forefront of the industry and continuously innovate our approach.

Requirements

Proven leadership experience in social media strategy, team management, and operational excellence. Strong understanding of Total Social models, with experience including Organic, Social Commerce, Paid, and Creator‑led strategies. Demonstrated ability to drive commercial success, optimise profitability, and build strong client relationships to drive client retention. Strong presentation skills and ability to lead new business pitches, alongside a proven record of driving organic client growth. Excellent communication and mentoring skills, fostering team engagement and development.

What we offer

This is a permanent role. The team is based from our Manchester office on a hybrid working basis.

• company‑funded Private Medical Insurance
• 24/7 Virtual GP
• generous sick‑pay policy
• wellbeing days
• volunteering time
• flexible bank‑holiday swaps
• retail discounts
• gym access
• tech schemes

Our employee‑led resource groups have helped shape policies that genuinely matter: enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby‑loss support, plus 10 fertility treatment days.

• enhanced maternity, paternity and carers leave
• extended sick leave
• menopause and baby‑loss support
• plus 10 fertility treatment days

Combined with life assurance, income protection, financial education tools and flexible savings options, you’ll find a workplace that invests in you - your health, your family, your future.

• life assurance
• income protection
• financial education tools
• flexible savings options

About Dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end‑to‑end growth solutions. Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society. Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast‑changing world.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.

Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selve to work. We recognize the importance of work‑life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience. We are a Disability Confident scheme user. If you consider yourself to have a disability and meet the essential criteria for the role, you will be guaranteed an interview.

Location

Manchester - Bonded Warehouse

Brand

Amplifi

Time Type

Full time

Contract Type

Permanent