Content and Optimisation Manager - 12 months Fixed Term Contract

ASOS; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Employee discount (ASOS)

Employee sample sales

25 days paid annual leave + extra day

Discretionary bonus

Private medical care scheme

Flexible benefits allowance

Personalised learning opportunities

Job summary

ASOS is seeking a senior leader to own Content & Optimisation across markets. You will shape the experimentation roadmap and partner with Digital Product to run end‑to‑end tests, while ensuring local relevance and a consistent global experience.

You will drive homepage content delivery, coordinate with Marketing and Trade teams, and lead a team to optimise customer journeys with data‑driven decisions. This role requires global experience and strong stakeholder management.

Qualifications

• Proven experience building and delivering experimentation roadmaps with product teams.
• Strategic leader with ecommerce know‑how and CMS experience (Sitecore).
• Marketing experience in own channel campaigns and global markets.
• Experience delivering content across languages and time zones.
• Strong written and verbal communication; stakeholder management with cross‑functional teams.
• Data‑driven using Adobe Analytics and Mixpanel to inform decisions.
• Highly organised, proactive, and able to work independently and with teams.

Responsibilities

• Lead Testing and Experimentation Strategy for homepage priorities across markets.
• Drive end‑to‑end A/B tests, segmentation, and personalisation with Digital Product.
• Oversee homepage content delivery across markets with delivery teams.
• Develop localised content strategies aligned to global business goals.
• Balance customer mindset with local relevance in editorial experiences.
• Benchmark reporting using Adobe to spot trends and optimise onsite activity.
• Manage Content and Optimisation specialists with objectives and development.
• Build cross‑functional relationships across Trade, Commercial, Digital Product and Marketing.

Skills

Experimentation roadmap

Leadership

CMS Sitecore

Own channel marketing

Global content management

Communication

Data analytics

Adaptability

Tools

Adobe Analytics

Mixpanel

Sitecore

Job description

Company Description

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.

Job Description

Our customers mean everything to us, and customer obsession stays at the core of everything we do. Content & Optimisation owns the onsite experience across our 12 markets, delivering and optimising homepage, campaign and trading content that is relevant, localised and commercially effective. We shape content around customer mindsets and local trends, connecting with our audience through rich editorial and creative content that positions ASOS as a global fashion destination.

As part of the team, you'll use data, experimentation and personalisation to optimise the onsite experience and improve customer journeys, driving measurable business impact. You'll stay ahead of our customers' ever-changing interests and tastes in every market, balancing a consistent global experience with local relevance.

The Details

• Lead Testing and Experimentation Strategy: Develop and drive the experimentation roadmap for Commercial and Trade homepage priorities, prioritising by market opportunity. Partner closely with Digital Product to lead end-to-end A/B, segmentation and personalisation tests, scaling winners across markets to optimise the onsite experience and drive measurable business impact.
• Lead Homepage Content Delivery: Work with Digital Trade and Marketing Delivery teams to streamline homepage, campaign and trading content across all markets, balancing day-to-day delivery and reactive changes with continuous process improvement.
• Support Global Content Strategy: Develop homepage experience strategies for projects and campaigns in the Global Marketing Channel plans, ensuring content is relevant, localised and commercially effective, and aligned to ASOS's global business objectives and each market's key seasonal moments.
• Customer Mindset: Balance social-native content experiences and behaviours with customer expectations of a retail platform, understanding how these differ by market.
• Enhance Customer Journeys: Partner with Digital Trading and Digital Product to optimise customer journeys from homepage content, using the performance of linked curated categories and pop pages to inform decisions.
• Benchmark Reporting: Be a super-user of Adobe, working with the team on weekly homepage benchmark reports to spot market-level trends, share learnings and recommend onsite optimisations.
• Team Management: Lead Content and Optimisation Specialists, setting personalised objectives and supporting their development through one-to-ones, training and knowledge sharing, in an environment that promotes continuous learning.
• Build Cross-Functional Relationships: Work closely with Trade, Commercial, Digital Product, Marketing and Creative, building strong relationships across global and local teams so activity stays aligned to business objectives.
• Supporting our culture by championing Diversity, Equity & Inclusion strategies.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That's why our approach to working together includes spending at least 3 days a week in the office. It's a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed. learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

Qualifications

About You

• Proven experience building and delivering experimentation roadmaps, working closely with Digital Product teams, with a solid understanding of tech and product development.
• Natural leader and strategic thinker with experience in an online ecommerce business and CMS systems (e.g. Sitecore).
• Marketing experience, particularly in own channel marketing.
• Experience working in a global business, managing content across multiple markets, languages and time zones.
• Excellent written and verbal communication, with confident stakeholder management.
• Data and insight driven, using Adobe and Mixpanel to turn performance into recommendations.
• Proactive, entrepreneurial and highly organised, with strong attention to detail.
• Adapts quickly in a fast-paced environment and works confidently both independently and collaboratively.

Additional Information

BeneFITS'

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.