Head of MICE Sales & Marketing

SmartRecruiters, Inc.; Coventry; On-site; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Bespoke training

Apprenticeships

Pension & life insurance

Perkbox discounts

Employee assistance programme

Cycle to work

Job summary

BaxterStorey in the United Kingdom is seeking a Head of Sales & Marketing to lead the Sales and Marketing department, set the commercial direction for the venue and personally drive new business. The role requires owning the sales strategy, major accounts, agency relationships, marketing activity, brand awareness, pipeline management and revenue forecasting.

This is not a desk-based role; the successful candidate will be visible in the market, build relationships, open doors and convert

Qualifications

• Senior sales, commercial or business development in conference venues, hotels, meetings and events, hospitality, venue finding or related sector.
• Evidence of personally winning new business, developing high-value accounts and delivering measurable revenue growth.
• Experience leading a sales, events or commercial team with objectives and coaching.
• Proactive business development including prospecting, networking, account planning, negotiation, proposals and post-sale relationships.
• Understanding of how sales and marketing connect to drive awareness, demand, client engagement and revenue.
• Strong pipeline management and forecasting using CRM or booking systems.
• Commercial budgeting, pricing, targets, conversion, booking value and revenue reporting.
• Credibility with senior clients and stakeholders; ability to present a commercial case.
• Excellent written and verbal communication for proposals, presentations and reports.
• Good judgement balancing immediate revenue vs capacity and margins.
• Understanding of the conference and events sales journey from lead to rebooking.

Responsibilities

• The Head of Sales & Marketing will lead the Sales and Marketing department, set the commercial direction for the venue and personally drive new business.
• The role will take ownership of sales strategy, business development, major accounts, agency relationships, marketing activity, brand awareness, pipeline management and revenue forecasting.
• This is not a desk-based management position; the successful candidate should be visible in the market, build relationships, open doors and convert opportunities.
• Create the structure, standards and commercial discipline needed for the team to perform consistently.
• The immediate priority is to secure at least £200,000 of additional external business by 31 July in the first year, then build the client base, qualified pipeline and market presence needed to support annual external conference revenue of £1 million in the following financial year, with a longer-term ambition to grow beyond £2 million.

Skills

Senior sales

Business development

Team leadership

CRM experience

Negotiation

Communication

Tools

CRM systems

Job description

• Bespoke training and development opportunities
• Apprenticeships opportunities for all experience levels
• Pension and life insurance
• Discounts available on our Perkbox app; high street shops, holidays & cinema
• Access to employee assistance programme
• Cycle to work scheme

Do you have a passion for leading the way in providing genuine hospitality and impeccable service? Can you motivate a team? Are you friendly, professional and efficient? Yes? Then this is the role for you. At BaxterStorey, we believe that every interaction is an opportunity to create a lasting impression, that’s why we’re looking for a Head of Sales & Marketing who motivates their team to exceed expectations at every turn. As a trailblazer in the hospitality industry, we are excited to open our doors to individuals who share our passion for delivering exceptional experiences and creating unforgettable moments.

We believe that it is our people that set us apart, that’s why as a member of our team, you will be supported in an inclusive environment that encourages growth and celebrates diversity. We will invest in your development with ongoing training, to ensure that you have the skills and knowledge to thrive in your role, and we guarantee a good work-life balance, because we believe that people excel when they are given the space to take care of themselves.

If you are a Head of Sales & Marketing who thrives on delivering extraordinary experiences, and loves to inspire a harmonious and collaborative team, we would love to hear from you!

Job Description

• The Head of Sales & Marketing will lead the Sales and Marketing department, set the commercial direction for the venue and personally drive new business. The role will take ownership of sales strategy, business development, major accounts, agency relationships, marketing activity, brand awareness, pipeline management and revenue forecasting.
• This is not a desk-based management position and it is not simply an escalation point for incoming enquiries. The successful candidate will be expected to be visible in the market, build relationships, open doors and convert opportunities.
• Create the structure, standards and commercial discipline needed for the team to perform consistently.
• The immediate priority is to secure at least £200,000 of additional external business by 31 July in the first year. Alongside this, the postholder will build the client base, qualified pipeline and market presence needed to support annual external conference revenue of £1 million in the following financial year, with a longer-term ambition to grow beyond £2 million.

Qualifications

• Strong experience in a senior sales, commercial or business development role within conference venues, hotels, meetings and events, hospitality, venue finding or a closely related sector.
• Clear evidence of personally winning new business, developing high-value accounts and delivering measurable revenue growth. Applicants should be able to explain the sales actions they took and the results achieved.
• Experience of leading and developing a sales, events or commercial team, including setting objectives, reviewing performance, coaching individuals and creating clear accountability.
• Strong proactive business development skills. This must include prospecting, networking, account planning, negotiation, proposal development, closing and maintaining relationships after the first sale.
• A working understanding of sales and marketing as connected commercial functions. The successful candidate must be able to turn marketing activity into awareness, qualified demand, client engagement and revenue.
• Strong pipeline management and forecasting capability, with confidence using CRM or booking systems to manage opportunities and report performance accurately.
• Commercial confidence with budgets, pricing, targets, conversion, average booking value and revenue reporting.
• Credibility with senior clients, university stakeholders, agencies, partners and internal leaders. The postholder must be able to present a clear commercial case and handle challenging conversations constructively.
• Excellent written and verbal communication skills, including proposal writing, client presentations, commercial reports and team communication.
• Good judgement. The role requires someone who can balance immediate revenue opportunities against operational capacity, margin, client experience and long-term account value.
• A full understanding of the conference and events sales journey, from lead generation and qualification through to proposal, negotiation, contracting, handover and rebooking.

Additional Information

For almost 20 years, for every client, in every location (whether that’s an office, stadium, cathedral or university), we have created beautiful spaces, exciting menus and friendly teams, so that each and every customer can have the hospitality experience they deserve.

We need the brightest and the best to join us to make this all possible. We will support you to create your hospitality legacy and build a career that you are proud of.

Our drive and belief in our people, means that we always strive to supercharge our team’s careers. ‘Better’ is a daily habit that sits deep within our DNA, meaning learning will be front and centre of your experience working with us.

Join us, and be part of the food revolution!

BaxterStorey Values:

ALWAYS VISIONARY

We strive for better, we never settle, never compromise, never follow. We lead the way, blazing our own trail.

WHOLEHEARTEDLY POSITIVE

We are up-beat, motivating and inspiring. Our love for what we do radiates through our food, and is amplified by our people.

CREATIVELY COLLABORATIVE

We embrace our differences to push creativity and we work together to be better.

FOREVER CONSCIOUS

We work together as a team to lead by example, protecting the planet and supporting local communities.

We are proud to be an inclusive employer and welcome applications from candidates of all backgrounds. We celebrate individuality and are committed to creating an inclusive environment for all employees. We encourage applications from people of all ages, abilities, gender identities, sexual orientations, races, religions, and socio-economic backgrounds.

BaxterStorey is committed to encouraging equity, diversity, and inclusion (ED&I) among our workforce and aim for our workforce to be truly representative of all sections of society, and for each employee to feel respected and able to give their best. To support our commitment to this we have set ourselves an ambition to 'set the standard and to be recognised for having the most inclusive culture in hospitality'.