Head of Media & Communications, Brand & Storytelling

Luton Town Football Club; Luton; Sur place; GBP 70 000 - 110 000; Plein temps

Résumé du poste

Luton Town Football Club is seeking a Head of Media to lead its media, communications and content strategy across non-football operations, including commercial partnerships, retail, ticketing and stadium development.

You will develop integrated campaigns, manage internal and external communications, lead the content team and advise senior leadership on messaging to protect and enhance the club's reputation.

Qualifications

• Senior media or PR role within sport or consumer brand.
• Proven media relations and stakeholder communication experience.
• Experience developing integrated campaigns and storytelling.
• Experience leading and developing teams.
• Strong understanding of digital media, social platforms and content performance.

Responsabilités

• Lead the Club’s media and communications strategy across its non-football operations, aligned with wider commercial, community, corporate and people priorities.
• Develop integrated campaigns and storytelling that strengthen the Luton Town brand, engage supporters and support commercial objectives.
• Lead and develop the club's media and content team, overseeing planning, production, editorial standards, and performance across owned and internal channels, managing agency, freelance and production relationships as required.
• Own and develop internal communications, ensuring staff are informed, engaged and connected to the Club’s priorities and direction.
• Manage proactive media relations and reputation management, acting as the primary communications lead for the club's business operations and securing consistent, positive coverage across local, national and industry media.
• Work collaboratively with the Football Communications Lead to ensure a joined-up approach across football and non-football communications.
• Partner with commercial, ticketing, retail, hospitality and other teams to ensure content and communications support audience and revenue growth.
• Provide strategic communications counsel to senior leadership, supporting executive messaging, all-staff communications, crisis communications, stakeholder engagement, and high-profile club announcements to protect and enhance the club's reputation.

Connaissances

Media strategy

Stakeholder engagement

Team leadership

Internal communications

External communications

Content storytelling

Digital media

Crisis communications

Brand management

Description du poste

Luton Town Football Club is seeking a Head of Media to lead its media, communications and content strategy across non-football operations, including commercial partnerships, retail, ticketing and stadium development.

You will develop integrated campaigns, manage internal and external communications, lead the content team and advise senior leadership on messaging to protect and enhance the club's reputation.