Head of Media & Communications

Sporting Group International; England; On-site; GBP 40,000 - 70,000; Full time

Job summary

Sporting Group International is looking for a Head of Media & Communications for a professional football club in the North East. This senior role is crucial for shaping the club's communications strategy, managing media operations, and engaging with supporters and partners effectively.

The ideal candidate will have a strong background in professional sports communication, exceptional writing skills, and a passion for football. This opportunity offers significant autonomy and the chance to make a real impact on the club's public profile and engagement strategies.

Qualifications

• Experience in media and communications within professional sport.
• Strong understanding of audience engagement through digital content.
• Excellent planning and organisational skills.

Responsibilities

• Lead the club’s media and communications department.
• Develop and deliver a communications strategy.
• Manage media enquiries and press activity.

Skills

Media and communications experience

Digital content creation

Social media management

Excellent communication skills

Relationship building

Tools

Adobe Creative Suite

Premiere Pro

Canva

Job description

Head of Media & Communications | Professional Football

Sporting Jobs are exclusively partnering with an ambitious professional football club in theNorth Eastto recruit a Head of Media & Communications.

This is a senior appointment for a club that is investing heavily in its future and looking to strengthen how it communicates with supporters, commercial partners and the wider football industry.

Sporting Jobs has built a reputation for delivering executive search and recruitment solutions across the global sports industry, partnering with clubs, governing bodies, rightsholders and brands to appoint outstanding talent. We’redelighted to be leading the search for this opportunity, which offers the successful candidate the chance to shape the voice and identity of a proud football club with genuine ambition on and off the pitch.

We’relooking for someone who understands football. Someone who knows what supporters want to see, appreciates the pressures that come with working in an elite sporting environment and is capable of deliveringfirst-class communications across every area of the club.

Reporting into the senior leadership team, you’ll lead all aspects of media, communications and digital content, overseeing the club’s public profile while ensuring every piece of communication reflects its values, professionalism and ambitions.

No two days will look the same. One week you’ll be delivering media operations around fixtures, managing press commitments and producing engaging digital content. The next you’ll be supporting commercial campaigns, developing long-term communications strategies or helping navigate high-profile announcements.

For someone who enjoys working in football and wants to make a genuine impact, this is a fantastic opportunity.

The Role

As Head of Media & Communications, you’ll be responsible for the club’s overall communications strategy, leading a high‑performing media function across digital, broadcast, written and visual content.

You’ll manage the day‑to‑day operation of the department whilst setting the long‑term direction for how the club communicates internally and externally.

Working closely with colleagues across football operations, commercial, academy and community programmes, you’ll ensure messaging remains consistent while finding new and creative ways to engage supporters and grow the club’s profile.

The role combines strategic planning with hands‑on delivery, making it ideal for someone equally comfortable developing communications strategies as they are filming training, managing media on a matchday or producing content at short notice.

Key Responsibilities

• Lead the club’s media and communications department, setting high standards across all output.
• Develop and deliver a communications strategy that supports both sporting and commercial objectives.
• Manage all media enquiries, interviews and press activity.
• Oversee the club’s social media channels, website and digital content.
• Produce engaging written, video and photographic content across multiple platforms.
• Lead all media operations on home and away matchdays.
• Support commercial partners through creative digital activations and branded content.
• Promote academy, women’s football and community programmes through consistent storytelling.
• Monitor digital performance and identify opportunities to grow audiences and engagement.
• Manage freelancers, photographers, videographers and external contributors.
• Advise senior leadership on communications strategy and reputation management.

About You

You’ll already have experience working within professional sport or another fast‑moving communications environment and be confident leading both strategy and delivery.

We’relooking for someone who combines creativity with organisation, understands the importance of relationships and enjoys working under pressure.

You’ll ideally bring:

• Experience in media, communications or digital content within professional sport.
• Excellent written and verbal communication skills.
• Strong understanding of social media, digital content and audience engagement.
• Experience creating content across video, photography and written media.
• The confidence to build relationships with players, coaching staff, senior executives and external media.
• Excellent planning and organisational skills.
• A calm approach in high‑pressure environments.
• A genuine passion for football and supporter engagement.

Experience with Adobe Creative Suite, Premiere Pro, Photoshop, Canva or similar creative software would be advantageous, as would previous experience working within professional football.

Why Apply?

This is a rare opportunity to take ownership of an entire communications function within a professional football club.

You’ll work alongside senior decision‑makers, influence how the club is perceived by thousands of supporters and play an important role in its continued growth.

The successful candidate will enjoy significant autonomy, the opportunity to build and develop the media operation and the chance to work in an environment where your ideas will have a visible impact.

Reference VAC-3066

Salary Competitive, dependent on experience