Head of Media

Luton Town Football Club; Luton; Presencial; GBP 70.000 - 110.000; Jornada completa

Descripción de la vacante

Luton Town Football Club is seeking a Head of Media to lead its media, communications and content strategy across non-football operations, including commercial partnerships, retail, ticketing and stadium development.

You will develop integrated campaigns, manage internal and external communications, lead the content team and advise senior leadership on messaging to protect and enhance the club's reputation.

Formación

• Senior media or PR role within sport or consumer brand.
• Proven media relations and stakeholder communication experience.
• Experience developing integrated campaigns and storytelling.
• Experience leading and developing teams.
• Strong understanding of digital media, social platforms and content performance.

Responsabilidades

• Lead the Club’s media and communications strategy across its non-football operations, aligned with wider commercial, community, corporate and people priorities.
• Develop integrated campaigns and storytelling that strengthen the Luton Town brand, engage supporters and support commercial objectives.
• Lead and develop the club's media and content team, overseeing planning, production, editorial standards, and performance across owned and internal channels, managing agency, freelance and production relationships as required.
• Own and develop internal communications, ensuring staff are informed, engaged and connected to the Club’s priorities and direction.
• Manage proactive media relations and reputation management, acting as the primary communications lead for the club's business operations and securing consistent, positive coverage across local, national and industry media.
• Work collaboratively with the Football Communications Lead to ensure a joined-up approach across football and non-football communications.
• Partner with commercial, ticketing, retail, hospitality and other teams to ensure content and communications support audience and revenue growth.
• Provide strategic communications counsel to senior leadership, supporting executive messaging, all-staff communications, crisis communications, stakeholder engagement, and high-profile club announcements to protect and enhance the club's reputation.

Conocimientos

Media strategy

Stakeholder engagement

Team leadership

Internal communications

External communications

Content storytelling

Digital media

Crisis communications

Brand management

Descripción del empleo

Head of Media - Luton Town Football Club

About Luton Town Football Club:

Founded in 1885, Luton Town Football Club is one of English football’s most historic clubs, with deep roots in its community and a proud identity at Kenilworth Road. As the club prepares for the next phase of its journey, with the development of the new 25,000-seat Power Court stadium, Luton Town is entering an exciting period of growth and transformation both on and off the pitch.

As part of this next phase, Luton Town is looking for a Head of Media to lead its wider media, communications and content strategy, helping shape how the Club tells its story and engages audiences both internally and externally.

The Impact You'll Make:

As Head of Media, you will lead the Club’s media, communications and content strategy across its non-football operations, spanning commercial partnerships, retail, ticketing, hospitality, community initiatives, our new stadium development - Power Court, and corporate affairs.

You will play a key role in developing how the Club communicates with its different audiences, creating integrated content and storytelling campaigns that strengthen the brand, engage supporters and support wider commercial objectives.

Alongside external communications, you will lead the Club’s internal communications function and develop the existing media and content team, working closely with senior leadership and departments across the organisation to deliver a joined-up approach.

Key Responsibilities:

• Lead the Club’s media and communications strategy across its non-football operations, aligned with wider commercial, community, corporate and people priorities.
• Develop integrated campaigns and storytelling that strengthen the Luton Town brand, engage supporters and support commercial objectives.
• Lead and develop the club's media and content team, overseeing planning, production, editorial standards, and performance across owned and internal channels, managing agency, freelance and production relationships as required.
• Own and develop internal communications, ensuring staff are informed, engaged and connected to the Club’s priorities and direction.
• Manage proactive media relations and reputation management, acting as the primary communications lead for the club's business operations and securing consistent, positive coverage across local, national and industry media.
• Work collaboratively with the Football Communications Lead to ensure a joined-up approach across football and non-football communications.
• Partner with commercial, ticketing, retail, hospitality and other teams to ensure content and communications support audience and revenue growth.
• Provide strategic communications counsel to senior leadership, supporting executive messaging, all-staff communications, crisis communications, stakeholder engagement, and high-profile club announcements to protect and enhance the club's reputation.

Your Skills and Experience:

• Proven experience in a senior media, communications, or public relations role within sport, entertainment, a high-profile consumer brand or another relevant environment.
• Strong media relations, reputation management and stakeholder communication experience.
• Strong track record of developing integrated campaigns, content and storytelling for a range of audiences.
• Experience developing internal communications and supporting organisations through periods of change.
• Experience leading and developing teams, with the ability to provide structure and direction while remaining hands-on in delivery.
• Strong understanding of digital media, social platforms, audience insight and content performance.
• Confident working with senior leaders, with the credibility to advise, challenge constructively and gain buy-in across an organisation.
• Calm, credible and solutions-focused under pressure, particularly during sensitive or high-profile issues.
• Comfortable operating autonomously in a fast-paced environment, balancing strategic thinking with day-to-day delivery.
• Genuine passion for football, supporter culture, and the role clubs play in their communities.