Head of Marketing - Shell Energy Trading

Bio-Energy Systems Chile; London; On-site; GBP 80,000 - 150,000; Full time

Job summary

An established industry player seeks a Head of Marketing to lead their global marketing efforts in the energy sector. This pivotal role involves driving brand strategy, enhancing customer engagement, and managing a diverse team of marketing professionals. The successful candidate will leverage their extensive experience in gas, power, and LNG to shape impactful marketing campaigns and foster collaboration across regional teams. Join this dynamic environment focused on energy transition, where your leadership will drive significant business growth and innovation in marketing practices.

Benefits

Flexible Working Arrangements

Competitive Salary and Benefits

Opportunities for Personal Growth

Commitment to Diversity and Inclusion

Qualifications

• Extensive experience in energy/trading organizations.
• Proven track record in brand development and thought leadership.

Responsibilities

• Develop and implement integrated marketing strategies for business growth.
• Lead a global team of marketing specialists to enhance brand positioning.

Skills

Marketing Strategy

Brand Development

Customer Engagement

Digital Marketing

Thought Leadership

Stakeholder Management

Gas and Power Market Knowledge

Education

Bachelor's Degree in Marketing

Relevant Field Degree

Tools

Digital Marketing Tools

Job description

Head of Marketing - Shell Energy Trading

Join to apply for the Head of Marketing - Shell Energy Trading role at Bio-Energy Systems Chile

Head of Marketing - Shell Energy Trading

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Join to apply for the Head of Marketing - Shell Energy Trading role at Bio-Energy Systems Chile

Whats The Role
The Marketing team in Shell Energy Trading is the singular integrated marketing team for all marketing activities globally for Shell's offer for gas and power, across B2B and Trading. The team will also provide marketing support to LNG.

Whats The Role
The Marketing team in Shell Energy Trading is the singular integrated marketing team for all marketing activities globally for Shell's offer for gas and power, across B2B and Trading. The team will also provide marketing support to LNG.

Bringing regional and global marketing teams together into one team for improved efficiency and effectiveness, this team is modelled after a hub & spoke model with a central marketing services team that acts as a centre of excellence, accountable for developing campaigns, content, assets and tools, insights, brand tracking, and managing all digital and social platforms and a central budget, to support regional & business marketing teams implement their respective marketing plans. Critical to the success of this model is having embedded marketing teams within the regions that have in-depth knowledge of local markets and are completely aligned with the local priorities to enable business value delivery. The approach maximises efficiencies with a single global team to act as an aligned, one-stop shop to optimise marketing of energy offers and creating impactful customer engagement amongst Shell Energy B2B, Trading, and Shell LNG Marketing & Trading (SLMT).

The Head of Marketing is an important role in driving efficiency and collaboration across trading with a value driven customer approach. It has two main deliverables: first to enable profitable growth of the global Shell Energy value proposition in a regionally driven, globally efficient manner, through the hub and spoke model, and second, to drive Shell's positioning as a key player in gas and power industry and as a leading global provider of LNG and to support reputational strategies for carbon credits.

Through the regional roles, you will be responsible for the development of regionally relevant marketing plans and their successful implementation for in-market business growth. Through the global centres of expertise, the incumbent will drive marketing excellence and cost optimisation while producing quality content, campaigns, and insights, and position the Shell Energy sub- brand. Through the LNG and trading roles, it will help shape customer approach and engagement for key commodity buyers globally and drive Shell's reputation as a leading energy supplier. The role also requires supporting reputational tactics for carbon credits offers for trading customers as well as building impactful thought leadership content and campaigns for decarbonising energy and role of gas, power, LNG, and carbon credits.

The role requires working collaboratively with businesses across trading and closely coordinating with other business marketing teams in Downstream businesses, as well as with global and regional corporate relations and global brand team. The role leads a global team of 20 marketing specialists.

What You'll Be Doing
Your key accountabilities:

• Develop and implement a multi-year, integrated, multi-channel brand strategy to support profitable business growth and increase Shell Energy brand awareness and consideration.
• Deliver impactful thought leadership content and campaigns to strengthen and protect Shell's offer to market for gas (including LNG) and power in targeted markets and amongst key customer groups.
• Work closely with Corporate Relations to drive gas, power, and LNG advocacy, and provide reputational support for carbon credits using digital, social, and conventional forums.
• Own and build a consistent global Shell Energy external narrative and brand positioning that supports Shell's global strategy of delivering more value with fewer emissions.
• Develop external partnerships and collaboration opportunities to support business advocacy and thought leadership efforts.
• Implement an agile, globally driven, and locally implemented marketing plan across Shell Energy regions in line with long-term business strategy and growth targets.
• Engage and advise senior stakeholders (EVPs and SVPs) and the business leadership teams on Shell Energy's external strategy and positioning.
• Work across Shell Energy Trading, B2B, and SLMT for an integrated marketing and customer engagement strategy to position Shell as a trusted partner in customers' energy and decarbonisation journeys.
• Develop competitively differentiated insights on key B2B customer segments in each market deploying digital marketing tools and programs to support lead generation.
• Deliver a world-class digital strategy with innovative new platforms and smart digital marketing tactics.
• Lead a team responsible for translating business strategy into customer-focused and high-value impact marketing plans, programs, and deliverables, bringing in external perspectives and functional knowledge to competitively deliver business agendas for B2B, Trading, and LNG.
• Ensure all marketing activities are monitored and measured for their effectiveness. Utilise data and insights to drive performance and ROI, with a particular focus on measuring and transparently reporting the incremental value of digital marketing activity to determine the best value for spend.
• Drive excellence by nurturing and promoting a best-in-class marketing culture and embedding core competencies and behaviors to drive high performance.
• Lead agency relationships to ensure right-fit partners and best-in-class value delivery while creating global synergies for marketing ROI.
• Support acquisition or divestment of companies from a marketing and branding perspective.
• Own the global and regional marketing budgets and drive accountability for delivering on time and within budget and with high ROI.
• Embed Goal Zero mindset through visible management leadership.

Dimensions
The role involves managing a team of 19 staff across all regions, responsible for marketing strategies and implementation of plans for the global Shell Energy sub-brand and all regions to support overall business delivery. The role aims to improve cost, discipline, and resource efficiencies, respond to regional opportunities leveraging global scale, deliver a consistent external narrative, and ensure marketing excellence and brand alignment.

What You Bring
The successful candidate will be an effective leader capable of creating collaborative, diverse, and unified teams globally. You should have a comprehensive marketing, strategic, and commercial background, with deep understanding of gas, power, carbon trading, and LNG, proven experience in delivering marketing and reputational strategies, and the ability to influence and communicate effectively at senior levels. A Bachelor's degree in marketing, business, or relevant field, extensive experience in energy/trading organizations, and a proven track record in brand development, thought leadership, and customer engagement are essential.

What We Offer
In return for your skills and experience, Shell offers a dynamic environment focused on the energy transition, with opportunities for personal and professional growth, flexible working arrangements, competitive salary and benefits, and a commitment to diversity and inclusion. We encourage applicants from all backgrounds to apply and grow within our organization.