VP of Marketing – Series B Fintech Scale-Up

Propel; Greater London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

An innovative fintech scale-up is seeking a visionary VP of Marketing to lead their dynamic marketing team. This role offers the opportunity to shape a global marketing strategy and drive explosive growth as the company aims to double its user base. With a substantial budget at your disposal, you will oversee both brand and performance marketing strategies, ensuring the brand's presence across key markets. If you have a proven track record in B2C marketing and thrive in high-stakes environments, this is an exciting opportunity to make a significant impact in the fintech industry.

Qualifications

• Proven leadership in B2C fintech or mobile-first startups.
• Experience in managing large marketing budgets effectively.

Responsibilities

• Lead the marketing strategy and team building.
• Manage a substantial marketing budget for growth and brand building.

Skills

Leadership

B2C Marketing

Performance Marketing

Brand Marketing

Digital Marketing

SEO

Budget Management

Strategic Planning

Job description

VP of Marketing – Series B Fintech Scale-Up

VP of Marketing – Series B Fintech Scale-Up

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The Marketing Recruiter | Tech Startups & Scaleups | I build marketing teams that drive growth | Mentor, advocate, ally for my audience.

2-3 Days in London per week

I'm exciting to be working with a Series B B2C fintech scale-up that’s shaking up the industry. With millions of users already on board and a mission to double that number in the next 12 months, this company is positioned to dominate the market. Backed by recent substantial Series B funding and on track to double revenues this year, this is your chance to make a massive impact, shaping the future of financial empowerment for millions worldwide.

This powerhouse brand has achieved explosive growth, rapidly scaling to Series B and building an international presence. With over 300 passionate people in the business, they’re ready to go to the next level – and they need a visionary marketing leader to take them there.

Why Join?

• Shape the Marketing Team: As the VP of Marketing, you’ll have the freedom and resources to build and scale your team to match the company’s ambition. The initial team is currently 6 people. but that is expected to grow significantly under your guidance. Whether you need to hire an addition, 5, 10, 15 or 20 people to achieve your vision, great. With a multi-million-dollar budget and full support, you’re empowered to define the team size and structure that will best drive the business forward.
• Be at the Forefront of Explosive Growth: You’ll take full ownership of the marketing function, leading the charge as the company enters its next phase of growth. With the chance to report directly to the board and manage an expansive budget, your influence will be felt across the entire business.
• Make a Global Impact: Lead a global marketing strategy that spans continents and markets. Your work will be key to amplifying the brand’s presence in high-growth regions, impacting the lives of millions, and scaling the company’s reach to new heights.
• Own the 360-Degree Marketing Strategy: From brand positioning to customer acquisition and retention, you’ll oversee both performance and brand marketing strategies. You will define and execute the marketing playbook, and build a high-performing team ready to make waves.

The Opportunity:

This is your chance to define what success looks like for one of the most exciting fintech companies in 2025. With unprecedented growth, market dominance on the horizon, and a strong, passionate team, you’ll play a pivotal role in this transformative journey. If you thrive in high-stakes, high-reward environments, and are ready to take on a challenge that can redefine the financial landscape for millions, this is the role for you.

As the VP of Marketing you will be joining a company at a pivotal point in its journey. With over 300 employees across several global locations, including the UK, Europe and the US, the company is scaling rapidly. A senior leader is needed to unify these efforts, set a strategic vision, and drive brand leadership in the market. This role is essential to the company’s long-term growth strategy, and will drive brand awareness, acquisition and retention of users in markets across the US, UK, and Europe.

The Day-to-Day:

• Strategic Leadership: Own the marketing strategy across the entire company. You will lead and set up cross-functional teams, including brand marketing, performance marketing, content, CRM partnerships, and more.
• Team Building: You will assess and develop the marketing team structure, defining the team’s future as it scales—this might involve hiring people in key areas like acquisition, content, and branding. The size and shape of this team will be defined by YOU!
• Budget Management: Oversee a substantial marketing budget of double digital millions, ensuring funds are deployed effectively to meet both short-term growth and long-term brand-building objectives.
• Innovation and Expansion: As part of the executive team, you’ll help lead product marketing efforts while ensuring the brand evolves to meet the growing needs of the business.
• Cross-Functional Collaboration: You will work closely with other senior leaders in product, engineering, and customer success, influencing the company’s go-to-market strategy and shaping a holistic growth approach.
• Marketing Channels: You will be expected to leverage both traditional and digital marketing channels as part of your strategy, including:
• Performance Marketing
• Brand Marketing
• Content Marketing
• Influencer Marketing and Affiliate Partnerships

The Expectations/Requirements:

• Proven Leadership: The ideal candidate must have at least reached Marketing Director or VP Marketing in a mobile-first fintech or B2C Mobile first startup/scale-up environment.
• 360-Degree Marketing Experience: Must have led both brand and performance marketing strategies, including digital, paid media, SEO, affiliate programs, and traditional marketing channels.
• Experience with Multi-Market Expansion: You will be instrumental in scaling marketing strategies in emerging markets, balancing growth and efficiency.
• B2C Marketing Expertise: Experience scaling B2C marketing for considered purchases, especially in mobile and fintech sectors, where users take time to research before making a decision.
• Team and Budget Management: Demonstrated ability to manage large marketing budgets and build/scale high-performing teams, while optimising marketing spend across channels and markets.
• Strategic Mindset: Ability to think long-term, balancing short-term user acquisition goals with long-term brand development. Strong focus on data-driven decision making.
• Regulatory Experience: Understanding the regulatory landscape in fintech and how it impacts marketing efforts, particularly in mobile ads.

What You’ll Bring:

• Strategic Leadership: You’ll shape the entire marketing vision for the company, influencing the direction of the brand, product, and acquisition strategies.
• High-Level Decision Making: As part of the executive leadership team, you will help guide the company’s overall strategy, working closely with C-suite executives.
• Results-Driven: A track record of successfully scaling businesses in high-growth phases, particularly in mobile-first environments.

You will thrive in this role if you...

• Balance short-term growth with long-term brand building: You are proven to drive immediate results while investing in brand strategies that ensure sustainable success.
• Achieve growth efficiently: You can demonstrate the ability to focus on scaling quickly without sacrificing ROI—understanding that volume alone isn’t enough.
• Navigate emerging vs established markets: You are able to make smart decisions on where to allocate resources for maximum growth, balancing risk with reward.
• Lead with cross-functional collaboration: You demonstrate the ability to align marketing with product and engineering, while maintaining the autonomy to execute bold strategies.

If you’re an experienced senior marketing leader with a passion for fintech, mobile-first marketing, and scaling marketing teams in high-growth environments, we’d love to hear from you!

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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