Head of Marketing Data

Caselton Clark; London; Hybrid; GBP 59,000 - 70,000; Full time

Job summary

An established industry player is seeking a Head of Marketing Data to spearhead data strategies that drive targeted campaigns across various channels. This role involves building and leading a high-performing team, seeking new data sources, and ensuring data quality and compliance. With a focus on collaboration with global marketing teams, you will play a vital role in enhancing marketing performance through data insights. Join a dynamic environment where your expertise will shape the future of marketing strategies and make a significant impact on business growth.

Qualifications

• Extensive marketing data experience in B2B financial services.
• Strong stakeholder relationships and team management skills.

Responsibilities

• Develop data plans to achieve business objectives.
• Collaborate with marketing teams to manage campaigns.
• Lead training sessions for data-driven planning.

Skills

Data Strategy

Stakeholder Management

SQL

Data Quality Assurance

Marketing Performance Analysis

Tools

Microsoft Dynamics CRM

Marketo

Job description

Role: Head of Marketing Data
Salary: up to £70,000
Location: London, Hybrid 3 days in the office
Role type: 9-month FTC

Company

This global company is a leader in providing high-quality content, data, and events to professionals in private equity, venture capital, and real estate. Known for innovation, they offer valuable insights that help clients navigate complex markets and make informed decisions.

Role

Partnering with marketing leaders, you’ll drive data strategies that power targeted campaigns across subscriptions, events, sponsorships, and more. You'll build and lead a high-performing team of data specialists to support these goals.
You'll also seek out new data sources, refine targeting processes, and ensure data quality and compliance.

Responsibilities:

• Develop data plans to achieve business objectives (to increase subscriber and network volumes, orders and revenue from delegates and sponsors.
• Collaborate with global asset class marketing teams to identify target audiences, source and select data, and manage the execution, tracking, and analysis of marketing campaigns.
• Leverage tools like Microsoft Dynamics CRM and Marketo to maximise marketing performance and data insights.
• Lead briefings and training sessions with the marketing team to embed data-driven planning.
• Work closely with the Data Science team, and marketing managers to creation post-campaign-analysis reports which are accurate, timely, reviewed regularly and actioned.

Requirements

• Extensive marketing data industry experience gained within B2B financial services, business information or events organisations.
• Build strong stakeholder relationships, work under pressure, recruit and manage a high performing team.
• Good understanding of structured query language (SQL) for manipulating data from a large data warehouse.
• Knowledge of General Data Protection Regulations and other privacy frameworks and their application within data driven marketing environments.