Head of Marketing Data

Caselton Clark; Greater London; Hybrid; GBP 59,000 - 70,000; Full time

Job summary

A leading company in the events sector is seeking a Head of Marketing Data to drive data strategies and lead a high-performing team. This role involves developing data plans, collaborating with marketing teams, and ensuring data quality. The position is hybrid, requiring 3 days in the office, and offers a competitive salary of up to £70,000.

Qualifications

• Extensive marketing data industry experience in B2B financial services.
• Good understanding of General Data Protection Regulations.

Responsibilities

• Develop data plans to achieve business objectives.
• Collaborate with marketing teams to manage execution and analysis of campaigns.
• Lead briefings and training sessions with the marketing team.

Skills

Stakeholder Management

Data Analysis

SQL

Tools

Microsoft Dynamics CRM

Marketo

Job description

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Base pay range

Direct message the job poster from Caselton Clark

Senior Consultant | Caselton Clark | FMCG, Events and IP Executive Search

Role: Head of Marketing Data

Salary: up to £70,000

Location: London, Hybrid 3 days in the office

Role type: 9-month FTC

Company

This global company is a leader in providing high-quality content, data, and events to professionals in private equity, venture capital, and real estate. Known for innovation, they offer valuable insights that help clients navigate complex markets and make informed decisions.

Role

Partnering with marketing leaders, you’ll drive data strategies that power targeted campaigns across subscriptions, events, sponsorships, and more. You'll build and lead a high-performing team of data specialists to support these goals.

You'll also seek out new data sources, refine targeting processes, and ensure data quality and compliance.

Responsibilities:

• Develop data plans to achieve business objectives (to increase subscriber and network volumes, orders and revenue from delegates and sponsors.
• Collaborate with global asset class marketing teams to identify target audiences, source and select data, and manage the execution, tracking, and analysis of marketing campaigns.
• Leverage tools like Microsoft Dynamics CRM and Marketo to maximise marketing performance and data insights.
• Lead briefings and training sessions with the marketing team to embed data-driven planning.
• Work closely with the Data Science team, and marketing managers to creation post-campaign-analysis reports which are accurate, timely, reviewed regularly and actioned.

Requirements

• Extensive marketing data industry experience gained within B2B financial services, business information or events organisations.
• Build strong stakeholder relationships, work under pressure, recruit and manage a high performing team.
• Good understanding of structured query language (SQL) for manipulating data from a large data warehouse.
• Knowledge of General Data Protection Regulations and other privacy frameworks and their application within data driven marketing environments.

Please send your CV to [e-mail] to be considered for this position. Caselton Clark are a specialist recruitment agency for media, events, exhibitions and conferences.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Events Services

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