Head of Marketing & Business Development

Maydencroft; Letchworth; Hybrid; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Company vehicle

Hybrid role

Salary review/annual bonus

Professional development opportunities

Bike2Work Scheme

Flexible working

Job summary

Maydencroft seeks a senior marketing and business development leader to shape an integrated strategy driving growth and profitability. You will develop priority market propositions, build a strong pipeline and lead cross-functional teams across marketing, BD and operations.

The role is hybrid and UK-based, offering a competitive salary and a broad benefits package. Travel to Maydencroft locations and client sites is required as part of delivering on growth initiatives, CRM and performance

Qualifications

• Significant experience in a senior B2B marketing, business development or growth role.
• Strong understanding of B2B marketing, lead generation and relationship-led development.
• Commercial judgement and ability to prioritise high-value opportunities.
• Experience using CRM, pipeline and performance data to improve decision-making.

Responsibilities

• Develop and lead an integrated marketing and business development strategy aligned with Maydencroft's growth and profitability objectives.
• Identify and prioritise target sectors, customer groups and commercial opportunities with clear propositions for priority markets.
• Lead the development of a strong qualified pipeline through a structured, company-wide approach to business development.
• Build senior relationships with priority clients, prospective customers, strategic partners and industry contacts.
• Work with senior and operational teams to identify, qualify and progress significant commercial opportunities.
• Identify new sectors, partnerships, routes to market and opportunities to deepen existing customer relationships.
• Lead Maydencroft's marketing across digital, content, events, PR and other relevant channels.
• Strengthen the company's brand, positioning and profile within priority markets.
• Oversee the website, digital presence, campaigns and lead-generation activity.
• Lead the development of high-value case studies, thought leadership, sector campaigns and sales materials.
• Develop Maydencroft's approach to CRM, lead management and commercial pipeline visibility.
• Establish clear processes for capturing, qualifying and progressing opportunities, improving CRM adoption and commercial data quality.
• Own performance measurement across lead quality, pipeline, conversion, revenue contribution and return on investment.
• Provide clear reporting, insight and recommendations to the Leadership Team.
• Direct external marketing and specialist resource and recommend how the function should evolve as Maydencroft grows.

Skills

Senior B2B marketing

Lead generation

CRM experience

Stakeholder relationship mgmt

Strategic thinking

Job description

• Develop and lead an integrated marketing and business development strategy aligned with Maydencroft's growth and profitability objectives.
• Identify and prioritise target sectors, customer groups and commercial opportunities, developing clear propositions for priority markets.
• Lead the development of a strong qualified pipeline through a structured, company-wide approach to business development.
• Build senior relationships with priority clients, prospective customers, strategic partners and industry contacts.
• Work with senior and operational teams to identify, qualify and progress significant commercial opportunities.
• Identify new sectors, partnerships, routes to market and opportunities to deepen existing customer relationships.
• Lead Maydencroft's marketing across digital, content, events, PR and other relevant channels.
• Strengthen the company's brand, positioning and profile within priority markets.
• Oversee the website, digital presence, campaigns and lead-generation activity.
• Lead the development of high-value case studies, thought leadership, sector campaigns and sales materials.
• Develop Maydencroft's approach to CRM, lead management and commercial pipeline visibility.
• Establish clear processes for capturing, qualifying and progressing opportunities, improving CRM adoption and commercial data quality.
• Own performance measurement across lead quality, pipeline, conversion, revenue contribution and return on investment.
• Provide clear reporting, insight and recommendations to the Leadership Team.
• Direct external marketing and specialist resource and recommend how the function should evolve as Maydencroft grows.

What You Will Lead

• Develop and lead an integrated marketing and business development strategy aligned with Maydencroft's growth and profitability objectives.
• Identify and prioritise target sectors, customer groups and commercial opportunities, developing clear propositions for priority markets.
• Lead the development of a strong qualified pipeline through a structured, company-wide approach to business development.
• Build senior relationships with priority clients, prospective customers, strategic partners and industry contacts.
• Work with senior and operational teams to identify, qualify and progress significant commercial opportunities.
• Identify new sectors, partnerships, routes to market and opportunities to deepen existing customer relationships.
• Lead Maydencroft's marketing across digital, content, events, PR and other relevant channels.
• Strengthen the company's brand, positioning and profile within priority markets.
• Oversee the website, digital presence, campaigns and lead-generation activity.
• Lead the development of high-value case studies, thought leadership, sector campaigns and sales materials.
• Develop Maydencroft's approach to CRM, lead management and commercial pipeline visibility.
• Establish clear processes for capturing, qualifying and progressing opportunities, improving CRM adoption and commercial data quality.
• Own performance measurement across lead quality, pipeline, conversion, revenue contribution and return on investment.
• Provide clear reporting, insight and recommendations to the Leadership Team.
• Direct external marketing and specialist resource and recommend how the function should evolve as Maydencroft grows.

About You

We are looking for someone with:

• Significant experience in a senior B2B marketing, business development or commercially focused growth role.
• A strong track record of developing strategies that contribute to measurable commercial growth.
• Strong understanding of B2B marketing, lead generation and relationship-led business development.
• Commercial judgement and the ability to prioritise the opportunities most likely to create value.
• Experience using CRM, pipeline and performance data to improve commercial decision-making.
• The credibility to work effectively with senior leaders, operational teams and technical specialists.
• Strong communication, presentation and relationship-building skills.
• Experience managing agencies, suppliers or specialist partners.

You will be commercially minded, pragmatic and comfortable setting priorities, challenging constructively and building structure within a growing organisation.

Experience within the environmental, landscape, construction, infrastructure, professional services or another relationship-led B2B sector would be beneficial but is not essential.

A full UK driving licence and willingness to travel to Maydencroft locations and client sites is required.

Why Maydencroft?

This is an opportunity to take ownership of a developing marketing and business development function and shape how it supports the next stage of Maydencroft's growth.

You will have the scope to establish priorities, improve systems and processes, strengthen Maydencroft's market position and create a more coordinated commercial approach across the business.

The role will work closely with the Leadership Team, operational specialists and existing external marketing support, with the opportunity to recommend the appropriate future mix of internal and external resource as the function develops

The Package

• Full-time, permanent.
• Hybrid role
• Annual salary £55,000 - £65,000 (dependent on experience)
• Company vehicle

We have 25+ Employee Benefits which include the following:

• Professional membership fees paid
• Annual performance-related pay rises
• Salary Sacrifice Pension scheme
• Medicash scheme
• Company sick pay
• Options for flexible working
• Referral bonuses
• Bike2Work Scheme
• Long service awards
• Company events
• Employee loan scheme
• Training and personal development opportunities
• Study Leave
• Supportive team environment in a multi-disciplinary company with opportunities to grow your knowledge and experience

Equality

We are committed to creating an inclusive and diverse workplace and welcome applications from all suitably qualified candidates.

We reserve the right to make appointments before the closing date, so early applications are encouraged. We look forward to hearing from you.