Head of Marketing & Brand Growth (Remote)

Briggs Equipment; Cannock; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Pension plan (employer contributions)

Paycare & Eyecare

High street discounts

Job summary

Briggs Equipment seeks a Head of Marketing to lead the Maximal brand strategy across markets. You will oversee brand governance, dealer onboarding, lead generation, and digital marketing to drive engagement and growth.

The role involves events, communications, and campaign management to maximise ROI. The position is remote/home-based with a focus on UK markets, offering strategic marketing leadership across regional business units and a strong emphasis on customer experience and brand

Qualifications

• Experience in industrial B2B marketing and brand governance.
• Desirable formal marketing qualification or degree.
• Proven ability to lead cross-functional marketing teams.

Responsibilities

• Develop and implement the Maximal brand strategy across markets.
• Oversee dealer network onboarding and brand integration.
• Lead data-driven lead generation and campaign execution.
• Manage digital presence, including website and dealer portal functionality.
• Coordinate internal and external communications and events.
• Optimise marketing assets and ROI across channels.

Skills

Brand management

Lead generation

Digital marketing

Campaign management

Project management

B2B marketing

Team leadership

Education

Marketing degree

Tools

Google Analytics

Google Search Console

Job description

Briggs Equipment seeks a Head of Marketing to lead the Maximal brand strategy across markets. You will oversee brand governance, dealer onboarding, lead generation, and digital marketing to drive engagement and growth.

The role involves events, communications, and campaign management to maximise ROI. The position is remote/home-based with a focus on UK markets, offering strategic marketing leadership across regional business units and a strong emphasis on customer experience and brand