Brand Growth Director (Remote/London)

Blu Digital; Greater London; Remote; GBP 90,000 - 120,000; Full time

Job summary

Blu Digital is seeking an experienced Head of Brand to lead brand strategy and drive awareness, engagement and growth for a fast-growing consumer business. The role is remote with meetings in London, and requires defining brand positioning, messaging and tone of voice across all customer touchpoints.

You will lead integrated campaigns, content creation, organic social, community building and creative activations, while owning PR, partnerships, events and retail marketing.

Qualifications

• Brand marketing experience required.
• Leadership experience in a fast-growing consumer business preferred.
• Strong track record in DTC and retail.

Responsibilities

• Define brand positioning, messaging and tone of voice across customer touchpoints.
• Lead integrated campaigns and bring the brand to life via content, organic social, community building and creative activations.
• Own PR, partnerships, events and retail marketing to reach audiences and build brand affinity.
• Collaborate with performance, creative, commercial and product teams to ensure brand activity supports business objectives and delivers measurable impact.
• Manage and develop a growing creative team, set priorities, and oversee budgets to scale the brand function.

Skills

Brand strategy

Leadership

Content development

Social media marketing

PR & partnerships

Campaign management

DTC marketing

Retail marketing

Job description

Blu Digital is seeking an experienced Head of Brand to lead brand strategy and drive awareness, engagement and growth for a fast-growing consumer business. The role is remote with meetings in London, and requires defining brand positioning, messaging and tone of voice across all customer touchpoints.

You will lead integrated campaigns, content creation, organic social, community building and creative activations, while owning PR, partnerships, events and retail marketing.