Growth‑Driven Head of Marketing (B2B)

Universal Business Team; Royal Leamington Spa; On-site; GBP 65,000 - 75,000; Full time

Benefits offered by this job

Salary £65,000 - £75,000 plus bonus

Performance bonus

25 days annual leave plus bank holiday

Company pension

Private healthcare

Training and development

Free on-site parking

Refreshments provided

Enhanced sick pay

Job summary

Universal Business Team in Leamington Spa is seeking a commercially-minded Head of Marketing to own the function end-to-end. You will shape strategy, drive demand generation, manage CRM and campaigns, and collaborate closely with the MD and sales to accelerate revenue growth.

This role offers autonomy, clear accountability, and a tangible impact on commercial performance, with a hands-on approach across campaigns, events, brand, and digital performance in a growing industrial business.

Qualifications

• Proven experience in a senior B2B marketing role within industrial, manufacturing, engineering, machinery, equipment hire, technical products, or similar sectors.
• Strong HubSpot expertise with hands-on ownership of CRM marketing, automation, segmentation, reporting, and lead management.
• Experience working within lean, fast-moving businesses where autonomy and accountability are expected.

Responsibilities

• Develop and execute a marketing strategy focused on measurable pipeline growth and customer acquisition.
• Own and optimise the marketing function within HubSpot, including lifecycle stages, segmentation, automation, reporting, and dashboards.
• Generate high-quality marketing-qualified leads across both short and long sales-cycle opportunities.
• Improve marketing-to-sales alignment, lead quality, and hand-off processes.
• Lead the planning and execution of exhibitions, trade events, and product launches, ensuring robust commercial follow-up.
• Manage external agencies and suppliers, driving performance, accountability, and ROI.
• Own and enhance core marketing collateral, including product literature, presentations, case studies, email campaigns, and sales enablement materials.
• Develop and maintain a consistent brand experience across all customer touchpoints.
• Manage website performance, CRO, and digital customer journey improvements.
• Take ownership of marketing budget allocation, channel performance, and investment decisions.
• Provide clear reporting and visibility of marketing contribution to business growth.

Skills

HubSpot

CRM marketing

Lead management

B2B marketing

Stakeholder management

Tools

HubSpot CRM

Job description

Universal Business Team in Leamington Spa is seeking a commercially-minded Head of Marketing to own the function end-to-end. You will shape strategy, drive demand generation, manage CRM and campaigns, and collaborate closely with the MD and sales to accelerate revenue growth.

This role offers autonomy, clear accountability, and a tangible impact on commercial performance, with a hands-on approach across campaigns, events, brand, and digital performance in a growing industrial business.