Head of Marketing — B2B SaaS Growth & GTM Lead

4square Recruitment Ltd; Worcester; Hybrid; GBP 85,000 - 91,000; Full time

Benefits offered by this job

10% bonus

Job summary

4square Recruitment Ltd is seeking a Head of Marketing for a Worcester-based hybrid role in a growing B2B SaaS business. The role reports to senior leadership and partners with Sales, Product and Customer Success to accelerate commercial growth.

You will own product marketing, pricing strategies, and go-to-market initiatives across a portfolio of software products, delivering demand and retention while building a high-performing marketing team.

Qualifications

• Senior marketing leadership experience in B2B SaaS or subscription software.
• Strong Product Marketing experience.
• Proven go-to-market and messaging skills for SaaS.
• Experience driving pipeline, ARR growth, adoption and retention.

Responsibilities

• Develop and own the overall marketing strategy.
• Lead Product Marketing across positioning, messaging and go-to-market.
• Support product launches, pricing, packaging and subscription propositions.
• Drive demand generation, customer adoption, cross-sell, upsell and retention.
• Build buyer personas, competitive intelligence and sales enablement materials.
• Own brand positioning, communications and thought leadership.
• Improve marketing measurement, attribution and commercial reporting.
• Lead and develop the marketing team.
• Work closely with senior stakeholders across Sales, Product and Customer Success.

Skills

Marketing leadership

Product marketing

Go-to-market

Pipeline growth

SaaS metrics

Team leadership

Stakeholder management

Recurring model

Job description

4square Recruitment Ltd is seeking a Head of Marketing for a Worcester-based hybrid role in a growing B2B SaaS business. The role reports to senior leadership and partners with Sales, Product and Customer Success to accelerate commercial growth.

You will own product marketing, pricing strategies, and go-to-market initiatives across a portfolio of software products, delivering demand and retention while building a high-performing marketing team.