Head of Marketing and Recruitment

KCGroup; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

An innovative organization is seeking a Head of Marketing and Recruitment to drive transformational growth in the education sector. This strategic leadership role involves crafting and executing integrated marketing campaigns aimed at engaging Gen Z audiences and enhancing brand visibility. You will oversee a dynamic team, manage CRM strategies, and utilize data analytics to optimize recruitment efforts. Join a fast-paced, creative environment that offers significant autonomy and the chance to shape a national brand while enjoying a competitive salary and potential for growth.

Benefits

Generous salary package

Opportunity for career growth

Creative work environment

Autonomy in decision-making

Qualifications

• Proven senior-level marketing and recruitment experience, ideally within education.
• Expertise in digital marketing, CRM systems, and analytics.

Responsibilities

• Develop and deliver a national marketing and recruitment strategy.
• Lead execution of high-impact marketing campaigns across multiple channels.

Skills

Digital Marketing

CRM Systems

Campaign Planning

Analytics

Team Leadership

Stakeholder Management

Education

CIM or equivalent professional qualification

Tools

Google Analytics

Power BI

Semrush

Job description

Head of Marketing and Recruitment Salary: £60,000 + OTE up to £90,000

Contract: Full-time | Permanent
Location: UK-based (National travel required)

Are you a strategic, creative, and commercially minded marketing leader ready to lead transformational growth?

We are looking for an exceptional Head of Marketing and Recruitment to lead a dynamic marketing function through its next exciting phase of development and national expansion.
In this high-impact leadership role, you’ll build and deliver powerful, fully integrated campaigns to connect with Gen Z audiences, drive student recruitment, and elevate brand visibility across digital and offline platforms. You’ll oversee brand communications, digital strategy, CRM engagement, outreach campaigns, and recruitment operations — all while playing a key role in the organisation’s future growth as new campuses open across the UK.

Key Responsibilities Strategic Leadership

• Develop and deliver a national marketing and recruitment strategy aligned with expansion plans.
• Report regularly to senior leadership with insights, analytics, and performance metrics.
• Inspire and manage a cross-functional marketing and recruitment team across content, digital, CRM, events, and outreach.

Campaign & Digital Strategy

• Lead the execution of high-impact marketing campaigns across PPC, SEO, paid social, email, and offline channels.
• Ensure creative output and messaging align with brand identity and audience needs.
• Oversee digital presence, including website UX, SEO, and performance improvements.

CRM, Data & Analytics

• Lead the CRM strategy, incorporating segmentation, personalisation, and automation.
• Monitor campaign performance and ROI using tools such as Google Analytics, Power BI, and Semrush.
• Use insight and data to refine marketing decisions and improve conversion outcomes.

Brand, Content & Outreach

• Evolve a consistent and compelling brand voice across all channels.
• Drive social media strategy, influencer engagement, and content creation.
• Support student recruitment campaigns, open days, school partnerships, and outreach events.

Team Leadership

• Line manage the marketing and recruitment team, setting KPIs and leading performance reviews.
• Foster a high-performance, collaborative, and creative culture.
• Lead on professional development and support future team growth planning.

About You Essential Experience & Skills

• Proven senior-level marketing and recruitment experience, ideally within education or a youth-focused industry.
• Track record of managing high-performing teams and delivering strategic campaigns.
• Expertise in digital marketing, CRM systems, campaign planning, and analytics.
• Deep understanding of modern student recruitment journeys and audience engagement strategies.
• Excellent communication and stakeholder management skills.

Desirable

• Experience in fast-paced, brand-led environments.
• CIM or equivalent professional qualification.
• Familiarity with marketing automation, digital accessibility standards, and content ecosystems.

Why Apply?

• Opportunity to shape a growing national brand in the education sector.
• Strategic leadership role with autonomy and influence at senior level.
• Generous salary and OTE potential of up to £90,000.
• Fast-moving, creative environment with real scope for innovation and career growth.

How to Apply To apply, please contact Michael at KC Group:
0121 705 0077
[e-mail]