Head of Marketing and Communications

Michael Page (UK); Wellingborough; Hybrid; GBP 85,000 - 95,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Marketing Lead for a 6-month fixed-term contract. The role involves developing and implementing marketing strategies aligned with sales growth, leading internal communications, and managing integrated marketing campaigns to enhance stakeholder engagement. The position offers a hybrid working arrangement with a competitive salary range of £85,000-£95,000 pro rata.

Qualifications

• Proven examples of creating a marketing strategy that integrates with sales.
• Experience leading a marketing team in both B2B and B2C industries.
• Demonstrable ROI for marketing campaigns.

Responsibilities

• Lead on aspects of marketing strategy and communications to support business goals.
• Manage campaigns integrated with sales strategy, ensuring budget and ROI targets are met.
• Work with team leaders to shape and execute effective engagement plans.

Skills

Marketing strategy creation

Campaign management

Internal communications

Job description

• 6 month FTC - Start ASAP
• Hybrid working

About Our Client

FMCG

Job Description

Lead on all aspects of our Marketing strategy to support our business strategy, including,

• Develop and lead our marketing approach, working closely with the MD and Sales Director.
• Working closely with the Sales Director - designing and implementing our Marketing strategy with the engagement with all our key stakeholders
• Management of campaigns that are integrated with our sales strategy including content creation, brand positing, ROI targets and budget management
• Working with the sales and finance teams - provide competitor and market insights based on continuous research of the markets we operate in
• Support and where necessary lead our brand and team at external events and dinners
• Leadership of the internal marketing resources and any external third parties used

Lead on internal and external communications to support our business strategy by,

• Working closely with the MD and HR Director - shaping executing a communications plan that helps to engage our current and future workforce across the Group.
• Working closely with the HR team, to design and execute an engagement plan that promotes us as a great place to work & have a career with our target labour markets, including EVP, local community engagement, early careers opportunities and STEM outreach
• Leading on all forms of direct communication to our people to enable them to be informed and engaged in our future. This includes direct leadership communication & engagement events e.g. townhalls, digital communication of key messages, active engagement of our non-IT industrial people, maintaining content on intranet
• Supporting all internal communications during periods of change or during an event that risks our business continuity.

The Successful Applicant

• Proven examples of creating a marketing strategy that is integrated with sales growth targets
• Can demonstrate ROI for campaigns
• Experience leading a marketing team in a B2B and B2C industry
• Able to demonstrate positive impact made from communications strategy for existing employees

What's on Offer

£85,000-£95,000 pro rata

Start ASAP

Hybrid working

6 month FTC