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Head of Marketing and Communications

Michael Page (UK)

Wellingborough

Hybrid

GBP 85,000 - 95,000

Full time

5 days ago
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Job summary

A leading company in the FMCG sector is seeking a Marketing Lead for a 6-month fixed-term contract. The role involves developing and implementing marketing strategies aligned with sales growth, leading internal communications, and managing integrated marketing campaigns to enhance stakeholder engagement. The position offers a hybrid working arrangement with a competitive salary range of £85,000-£95,000 pro rata.

Qualifications

  • Proven examples of creating a marketing strategy that integrates with sales.
  • Experience leading a marketing team in both B2B and B2C industries.
  • Demonstrable ROI for marketing campaigns.

Responsibilities

  • Lead on aspects of marketing strategy and communications to support business goals.
  • Manage campaigns integrated with sales strategy, ensuring budget and ROI targets are met.
  • Work with team leaders to shape and execute effective engagement plans.

Skills

Marketing strategy creation
Campaign management
Internal communications

Job description

  • 6 month FTC - Start ASAP
  • Hybrid working

About Our Client

FMCG

Job Description

Lead on all aspects of our Marketing strategy to support our business strategy, including,

  • Develop and lead our marketing approach, working closely with the MD and Sales Director.
  • Working closely with the Sales Director - designing and implementing our Marketing strategy with the engagement with all our key stakeholders
  • Management of campaigns that are integrated with our sales strategy including content creation, brand positing, ROI targets and budget management
  • Working with the sales and finance teams - provide competitor and market insights based on continuous research of the markets we operate in
  • Support and where necessary lead our brand and team at external events and dinners
  • Leadership of the internal marketing resources and any external third parties used


Lead on internal and external communications to support our business strategy by,
  • Working closely with the MD and HR Director - shaping executing a communications plan that helps to engage our current and future workforce across the Group.
  • Working closely with the HR team, to design and execute an engagement plan that promotes us as a great place to work & have a career with our target labour markets, including EVP, local community engagement, early careers opportunities and STEM outreach
  • Leading on all forms of direct communication to our people to enable them to be informed and engaged in our future. This includes direct leadership communication & engagement events e.g. townhalls, digital communication of key messages, active engagement of our non-IT industrial people, maintaining content on intranet
  • Supporting all internal communications during periods of change or during an event that risks our business continuity.

The Successful Applicant

  • Proven examples of creating a marketing strategy that is integrated with sales growth targets
  • Can demonstrate ROI for campaigns
  • Experience leading a marketing team in a B2B and B2C industry
  • Able to demonstrate positive impact made from communications strategy for existing employees

What's on Offer

£85,000-£95,000 pro rata

Start ASAP

Hybrid working

6 month FTC

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