Head of Marketing (Acquisition)

Media Troopers; Greater London; Presencial; GBP 70.000 - 100.000; Jornada completa

Descripción de la vacante

Media Troopers is seeking a Head of Marketing (Acquisition) to lead acquisition efforts across Media and Publisher channels. The ideal candidate should have over 8 years of experience in performance or digital marketing, with strong expertise in mobile advertising and team management. This senior role will oversee two teams and involve defining KPIs, optimizing ROI, and driving growth strategies. Join us to shape our marketing strategy and drive measurable results in a fast-growing digital marketing environment.

Formación

• 8+ years of experience in performance or digital marketing, including at least 2 years in a senior leadership role managing multiple teams.
• Strong expertise in mobile and performance-based advertising.
• Experience in regulated iGaming environments.

Responsabilidades

• Lead and develop two acquisition teams for Media and Publishers.
• Continuously identify and explore new channels and growth opportunities.
• Define, set, and monitor KPIs for both teams.

Conocimientos

Performance marketing

Digital marketing

Data analysis

Leadership

Stakeholder management

Mobile advertising

Affiliate marketing

Herramientas

AppsFlyer

Adjust

Branch

Descripción del empleo

About MediaTroopers

MediaTroopersis a fast-growing digital marketing company specializing in mobile and performance-based advertising. As a leading player in the U.S. online-gambling market, we combine innovative digital strategies with tailored mobile solutions to help our clients reach and convert audiences acrosscutting-edgeplatforms.

About the Role

We are looking for a strategic and results-driven Head of Marketing (Acquisition) to lead acquisition efforts across Media and Publisher channels. This is a senior leadership role, forming part of the company’s management team, overseeing two teams - Mediaand Publishers - each led by their own team leader.

The ideal candidate is a data-driven, performance-focused leader with deepexpertisein digital acquisition, affiliate marketing, and media buying. Proven experience in regulated markets and mobile app acquisition is essential. The roleis responsible fordriving sustainable growth,optimizingROI,definingand tracking KPIs, and ensuring both teamsoperatewith clarity, efficiency, and a high-performance mindset.

Key Responsibilities

• Lead and develop two acquisition teams (Media and Publishers), each managed through their respective team leaders.
• Act as an integral member of the management team, directly shaping decision-making and overall company strategy.
• Continuouslyidentifyand explore new channels and growth opportunities across both media and publisher landscapes.
• Foster a culture of ownership and accountability through structured weekly team syncs and monthly KPI reviews.
• Define, set, and monitor KPIs for both teams, ensuring alignment with company strategy, monthly performance targets, and growthobjectives.
• Drive the identification and testing of new traffic sources across both media buying and publisher channels.
• Establish andoptimizereporting structures, workflows, funnels, and operational processes.
• Review daily performance and drive real-time optimization across all paid acquisition channels.
• Manage and oversee acquisition budgets on a weekly basis, ensuring efficient allocation andspend.
• Lead regular team syncs toalignpriorities, performance, and execution focus.
• Oversee communication with publishers and conduct regular one-on-one calls with key partners.
• Manage the onboarding of new publishers and traffic sources.
• Drive growth strategy byidentifyingnew partnership opportunities across geographies, verticals, and traffic types.Collaborate closely with internal stakeholders (AdOps, BI, Product, Finance) to improve efficiency, scalability, and data quality.

Requirements

• 8+ years of experience in performance or digital marketing, including at least 2 years in a senior leadership role managing multiple teams (essential).
• Proven experience managing mobile acquisition teams.
• Strongexpertisein mobile and performance-based advertising, including in-app traffic and MMPs (e.g.AppsFlyer, Adjust, Branch) (essential).
• Experience in regulated iGaming environments (essential).
• Experience in the US market is a strong advantage.
• Highly data-driven, with the ability to analyze ROI and performance reports and translate insights into actionable decisions.
• Excellent communication, negotiation, and stakeholder management skills.
• Strategic thinker with a hands-on, execution-focused mindset.
• Fluent in English;additionallanguages are a plus.

JoinMediaTroopersand lead the charge on acquisition - driving performance, developing talent, and shaping our growth strategy across media and publisher channels. Ifyou'rea data-driven leader with a passion for scaling teams and delivering measurable results,we'dlove to hear from you.

MediaTroopersis an Equal Opportunity Employer. We value diversity and inclusivity and welcome applicants from all backgrounds to apply.