Head of Marketing

JR United Kingdom; Westerham; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

Une entreprise innovante et dynamique dans le secteur B2B recherche un Head of Marketing pour diriger ses initiatives de marketing au niveau international. Ce rôle stratégique implique la mise en œuvre de stratégies de croissance d'audience et de notoriété de marque, avec une attention particulière à l'analyse des données et à la collaboration interfonctionnelle. Le candidat idéal devra avoir une expérience solide en marketing B2B, notamment dans le secteur des médias et des événements.

Benefits

Travail hybride (jusqu'à 3 jours par semaine)

Stationnement gratuit sur place

Activités récréatives sur site

Événements sociaux et récompenses pour les employés

Qualifications

• Expérience à un niveau senior en marketing B2B, incluant Head of Marketing ou Marketing Director.
• Création et mise en œuvre de stratégies de marketing basées sur les données.
• Compétence dans tous les domaines du digital, y compris le social et le contenu.

Responsibilities

• Développer des stratégies axées sur la croissance de l'audience et la notoriété de la marque.
• Mettre en œuvre une stratégie de marketing basée sur les données et mesurer l'efficacité des campagnes.
• Collaborer avec les équipes aux niveaux supérieurs pour inspirer et guider.

Skills

Marketing Digitale

Génération de Leads

Événements

Stratégies Basées sur les Données

Recherche de Marché

Job description

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How does a new challenging and rewarding Head of Marketing opportunity where you will be able shape your role and make your own impact in an exciting period of business transformation sound? Would you like the chance to put your own stamp on the team, establishing new ways of working within a hybrid working environment?

Our client, an innovative and forward thinking B2B media business have a brand newly created Head of Marketing opportunity where you will take ownership of the strategy, planning and implementation of performance marketing initiatives across multiple international B2B brands and the company. You will focus on audience growth and brand awareness, events, and lead generation, and as a Head of Department you will be part of the senior leadership team contributing to the shaping of the international brands, and their long term objectives. Your role will be hands on not just delegating, and will see you collaborate and inspire at all levels in the business - from the CEO down to all members of your team, sharing your experiences and acting with gravitas to take people across the company on your journey with you.

As Head of Marketing, your exciting new role involves:

• Growing and enhancing the reach, awareness and engagement of each international brand
• Developing and implementing data driven strategies focusing on audience growth, lead generation, events and brand awareness
• Conducting market research to gain a deeper understanding of audiences
• Utilising reporting and data metrics to measure effectiveness of campaigns and activities
• Developing testing and trialling of new initiatives
• Supporting and facilitating new product development and launch
• Setting the strategic direction for the performance team

I am very interested in speaking with candidates who have experience working at a senior level as a Head of Marketing, Performance Marketing; or Marketing Director within a B2B commercial environment that includes a background within B2B media / publishing / events. Experience in creating and implementing data-driven strategies across all channels (including digital), events, lead generation, membership models etc. is definitely important to achieve success in this new role - along with a strong level of competency across all areas of digital (including social and content).

Salary for this opportunity is £70,000 to £80,000 (depending on experience) plus up to £8,000 bonus opportunity

Benefits include: hybrid working from home (up to 3 days per week), free parking on-site, perkbox, recreational activities on-site, and employee social events and awards.

“Meridian Business Support is a recruitment specialist acting on behalf of our client as an Employment Agency for this vacancy.”