Head of Marketing

Fashion Career Consultancy; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Global brand exposure

Job summary

A premium fashion brand is looking for a Head of Marketing to lead their marketing function. This role requires over 5 years of experience in a senior marketing position, ideally within a fast-scaling digital or fashion business. You’ll develop the marketing calendar, manage brand image, and lead influencer outreach while ensuring all initiatives align with commercial priorities. This is a hybrid role, allowing one day of remote work per week.

Qualifications

• 5+ years’ experience in a senior marketing role, ideally in a fast-scaling digital or fashion business.
• Highly organised with excellent communication skills.
• Passionate about culture, community, and digital innovation.

Responsibilities

• Develop and oversee the full marketing calendar.
• Present insights and action plans in trade meetings.
• Stay ahead of cultural, digital, and fashion trends.
• Ensure all launches are fully planned and delivered.
• Lead creative direction meetings and social reviews.
• Oversee influencer outreach and partnerships.
• Manage the brand’s public image.
• Conduct reporting and analysis on channel performance.

Skills

Organizational skills

Communication skills

Trend analysis

Data-driven decision making

Team leadership

Job description

A premium fashion brand is looking for a Head of Marketing to join their senior leadership team. This role is central to shaping the brand’s presence, driving cultural relevance, and elevating performance across all marketing channels. You’ll oversee a multi-department marketing function, ensuring creative excellence, operational efficiency, and industry-leading execution across all womenswear and menswear activity.

The Brand

A fast-paced and culturally connected fashion brand with a strong digital footprint is seeking an experienced Head of Marketing to lead their ever-evolving marketing function. Reporting directly owners, you’ll work closely with brand, partnerships, finance, and creative teams to deliver a best-in-class strategy that strengthens global positioning and supports ambitious growth targets.

The Role

• Developing and overseeing the full marketing calendar, ensuring all departments align to shared deadlines and commercial priorities.
• Presenting insights and action plans in trade meetings to guide future decisions and maximise ROI.
• Staying ahead of cultural, digital, and fashion trends to keep the brand at the forefront of its market.
• Ensuring all launches are fully planned, scheduled, and delivered on time across social, digital, and web channels.
• Leading creative direction meetings and weekly social reviews, ensuring teams have clear sign-offs, concepts, and execution plans.
• Overseeing influencer outreach and partnerships to achieve global reach and drive site traffic.
• Protecting and managing the brand’s public image, including during sensitive or crisis moments.
• Conducting in-depth reporting and analysis to determine channel performance, sales impact, and areas for optimisation.
• Using data to identify where to invest for stronger traffic, brand awareness, and audience growth.

About You

• 5+ years’ experience in a senior marketing role, ideally as a Head of Marketing within a fast-scaling digital or fashion business.
• Highly organised with excellent communication skills and the ability to manage multiple stakeholders.
• Passionate about culture, community, digital innovation, and staying ahead of emerging trends.
• Hybrid working (1 day from home per week)