Head of Marketing

Bayman Atkinson Smythe; Manchester; On-site; GBP 60,000 - 70,000; Full time

Job summary

An established industry player in financial services is on the lookout for a strategic Head of Marketing to enhance their marketing function in Manchester. This role involves shaping marketing strategies, overseeing digital campaigns, and driving brand positioning. The ideal candidate will possess extensive experience in marketing, particularly within financial services, and will demonstrate strong leadership and analytical abilities. Join a forward-thinking company that values innovation and offers a flexible working environment, ensuring a balanced approach to work and life.

Benefits

Enhanced annual leave 25 days + bank holidays

Day off for your birthday

Flexible working

Core hours 10am-4pm

Share options

Salary sacrifice pension scheme

Free eye tests

Wellbeing classes and workshops

Employee Assistance Programme

Paid mileage and travel costs

Qualifications

• Proven senior-level marketing experience, ideally in financial services.
• Strong background in digital marketing, content, and brand strategy.

Responsibilities

• Develop and execute marketing strategies aligned with business goals.
• Lead brand positioning, customer acquisition, and retention initiatives.

Skills

Digital Marketing

Content Strategy

Brand Strategy

Regulatory Compliance

Leadership Skills

Analytical Skills

Job description

Head of Marketing Paying up to £60k+ Benefits (negotiable)

Our client, a financial services business based in London, Doncaster, and Manchester is seeking a strategic and hands-on Head of Marketing to lead and grow their marketing function based in Manchester. As Head of Marketing, you ll be responsible for shaping and driving marketing strategy, managing performance across digital, social, and traditional channels, whilst also playing a key role in customer acquisition, brand positioning, and revenue growth.

Based in Manchester, this permanent job opportunity will be office-based working 9.00am 5.30pm Monday to Friday, however our client does offer flexible working, with core hours being 10.00am 4.00pm.

THE JOB
As Head of Marketing you will lead all marketing activity for a regulated financial business, ensuring compliance while building brand awareness and driving measurable growth. You will oversee digital campaigns, content creation, data-led strategy, and team development. Collaborating across departments and managing third-party partners.

Key Responsibilities

• Develop and execute marketing strategies aligned with business goals
• Lead brand positioning, customer acquisition, and retention initiatives
• Manage budgets, campaigns, and performance analytics
• Ensure compliance with financial regulations (e.g., FCA, Consumer Duty)
• Cultivate a high-performing, collaborative marketing team
• Drive innovation and continuous improvement

THE PERSON

• Proven senior-level marketing experience, ideally in financial services
• Strong background in digital marketing, content, and brand strategy
• Deep understanding of regulatory compliance
• Excellent leadership, communication, and analytical skills

THE BENEFITS

• Enhanced annual leave 25 days + bank holidays
• Day off for your birthday
• Flexible working
• Core hours 10am-4pm
• Share options
• Salary sacrifice pension scheme
• Free eye tests
• Wellbeing classes and workshops
• Employee Assistance Programme
• Free goodies and merchandise
• Paid millage and travel costs
• E-Learning and continuous career development

Please note that we are only able to consider applications from those who are eligible to work in the UK without requiring sponsorship.