Head of Marketing

SearchWorks; Manchester; On-site; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is on the lookout for a dynamic Head of Marketing to lead their multi-channel strategy and enhance brand presence in flexible workspaces. This pivotal role involves overseeing marketing initiatives, optimizing digital campaigns, and managing external agencies to ensure brand consistency. You will have the opportunity to work in a collaborative environment, making a significant impact on the growth of the business. If you are passionate about marketing and the workspace industry, this role is perfect for you.

Benefits

Dynamic work environment

Collaborative team

Opportunity for impact

Qualifications

• Proven success in brand building and lead generation.
• Strong leadership and communication skills are essential.

Responsibilities

• Lead overall marketing strategy aligned with business objectives.
• Manage digital campaigns and ensure brand consistency.

Skills

Senior marketing leadership experience

Multi-channel marketing

Brand building

Lead generation

Digital marketing expertise

Budget management

Project management

CRM knowledge

GDPR knowledge

Job description

This range is provided by SearchWorks. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from SearchWorks

Head of Marketing - Drive Growth & Brand Presence in Flexible Workspaces

Location: Manchester (with regular travel to Leeds depending on business needs)

My client is seeking a highly motivated Head of Marketing to spearhead their multi-channel strategy and drive significant brand awareness, lead generation, market presence, and revenue growth.

This is a crucial role offering the opportunity to lead the marketing function within a market-leading company.

Key Responsibilities:

1. Lead overall marketing strategy aligned with business objectives (lead generation, retention, brand).
2. Report on KPIs and market insights.
3. Manage Digital Marketing Manager and optimize digital campaigns (PPC, SEO/SEM, email, social).
4. Ensure brand consistency across all communications and materials.
5. Manage the annual marketing budget.
6. Oversee external agencies (content, PR, design, web, CRM) to meet KPIs cost-effectively.
7. Collaborate with Sales and Operations on campaigns for new openings and retention.
8. Work with PR agency on press releases and industry events.

What You'll Bring:

• Senior marketing leadership experience.
• Proven success in multi-channel marketing, brand building, and lead generation.
• Strong leadership, communication, and creative skills.
• Digital marketing expertise.
• Budget and agency management experience.
• CRM and GDPR knowledge.
• Excellent project management skills.
• Results-oriented and passionate about the workspace industry.
• Ability to travel to Leeds.
• Experience within property or flexible workplaces.

What's on Offer:

• A dynamic and collaborative work environment.
• The opportunity to make a significant impact on a growing business.
• The chance to work with a passionate team dedicated to creating exceptional workspaces.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

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Location: Manchester Area, United Kingdom — posted 3 weeks ago.