Head of Marketing: Growth & Partnerships Leader

Forward Role; Manchester; Hybrid; GBP 72,000 - 88,000; Full time

Job summary

Forward Role in Manchester is seeking a Head of Marketing to lead the team, grow audience engagement and strengthen brand partnerships. The role combines strategic oversight with hands-on leadership across influencer initiatives and partnerships, aligned to revenue goals.

You will manage the marketing team, present strategy to the board, and collaborate with partnerships and sales. It is a hybrid role with international travel expectations.

Qualifications

• Proven experience growing influencer and ambassador programmes.
• Strong commercial B2C marketing background, ideally within sports or community-focused brands.
• Growth marketing mindset with the ability to link marketing activity to revenue.
• Senior marketing leadership experience and confident presenting numbers at board level.
• Outgoing, energetic personality with willingness to travel internationally.

Responsibilities

• Lead the marketing team, setting priorities and managing performance, including the Digital Marketing Lead.
• Drive audience and community growth, expanding influencer and ambassador programmes.
• Plan and deliver activations, online and offline, that retain and grow brand partnerships and sponsorships.
• Work closely with the Head of Affiliates to ensure marketing supports sales and commercial targets.
• Own brand governance and content, and present strategy and performance confidently to the board.

Skills

Influencer & ambassador programs

B2C marketing

Growth mindset

Senior leadership

Board room presentation

International travel

Job description

Forward Role in Manchester is seeking a Head of Marketing to lead the team, grow audience engagement and strengthen brand partnerships. The role combines strategic oversight with hands-on leadership across influencer initiatives and partnerships, aligned to revenue goals.

You will manage the marketing team, present strategy to the board, and collaborate with partnerships and sales. It is a hybrid role with international travel expectations.