Head of Marketing

ESMOS Recruitment; London; On-site; GBP 200,000 +; Full time

Job summary

A recruitment firm is seeking an accomplished Head of Marketing to lead the strategic marketing function for a portfolio of large-scale exhibitions. The ideal candidate will possess over 10 years of experience in Exhibitor Promotion and Visitor Promotion, driving exhibitor acquisition and visitor attendance. The role involves developing marketing strategies, managing budgets, and leading a high-performing marketing team to deliver exceptional event growth. This is a senior leadership position requiring a blend of creativity, data-driven decision-making, and stakeholder management.

Qualifications

• 10+ years of senior marketing experience within large-scale exhibitions, trade shows, or events.
• Demonstrated success in delivering EXPROM & VISPROM campaigns for international events.
• Strong command of digital marketing practices.
• Exceptional leadership, communication, and stakeholder management skills.
• Proven ability to manage multi-million-dollar marketing budgets.

Responsibilities

• Develop and execute integrated marketing strategies to achieve exhibitor and visitor targets.
• Own and manage marketing budgets, forecasts, and ROI reporting.
• Design and lead campaigns to secure new exhibitors and retain key accounts.
• Plan and execute campaigns to attract high-quality visitors.
• Lead, mentor, and develop a high-performing marketing team.

Skills

Exhibitor Promotion (EXPROM)

Visitor Promotion (VISPROM)

Digital marketing

Stakeholder management

Data-driven decision making

Tools

CRM systems

Analytics platforms

Job description

Our client is seeking an accomplished Head of Marketing to lead the strategic marketing function for their portfolio of large-scale exhibitions.

The ideal candidate will have extensive experience in Exhibitor Promotion (EXPROM) and Visitor Promotion (VISPROM), driving both exhibitor acquisition and visitor attendance to deliver exceptional ROI and event growth.

This is a senior leadership role requiring a dynamic marketing strategist who can combine creativity with data-driven decision-making to position exhibitions as must-attend industry events.

Key Responsibilities:

Strategic Leadership

• Develop and execute integrated marketing strategies to achieve exhibitor and visitor targets across multiple exhibitions.
• Own and manage marketing budgets, forecasts, and ROI reporting to ensure measurable success.
• Shape brand positioning and value propositions to strengthen market presence and competitive advantage.

Exhibitor Promotion (EXPROM)

• Design and lead campaigns to secure new exhibitors and retain key accounts across international markets.
• Provide marketing tools, sales support materials, and lead-generation campaigns to drive exhibitor acquisition.
• Leverage data and market insights to identify industry sectors and key decision-makers.

Visitor Promotion (VISPROM)

• Plan and execute campaigns to attract high-quality visitors, ensuring strong registration and attendance conversion rates.
• Oversee multi-channel campaigns across digital (SEO/SEM, paid social, email, programmatic), PR, print, outdoor, and partnerships.
• Drive audience engagement through segmentation, personalization, and customer journey optimization.

Team & Stakeholder Management

• Lead, mentor, and develop a high-performing marketing team across multiple events.
• Work closely with sales, operations, and content teams to ensure full alignment of marketing and commercial objectives.
• Manage agencies, media partners, and vendors to deliver cost-effective, high-impact campaigns.

Performance Measurement

• Track and analyze key metrics including exhibitor growth, visitor attendance, and conversion rates.
• Produce detailed post-event reports and insights to support continuous improvement.

Candidate Profile:

• 10+ years of senior marketing experience within large-scale exhibitions, trade shows, or events.
• Demonstrated success in delivering EXPROM & VISPROM campaigns for international events.
• Strong command of digital marketing, CRM systems, and analytics platforms.
• Exceptional leadership, communication, and stakeholder management skills.
• Proven ability to manage multi-million-dollar marketing budgets and deliver measurable ROI.

Please note: Only shortlisted candidates will be contacted.