Senior Marketing Manager
Guild Hotel Marble Arch
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Benefits offered by this job
Job summary
Guild Hotel Marble Arch, part of Axiom Hospitality, is seeking a Senior Marketing Manager to lead marketing across the Guild Hotels portfolio in London. You will drive brand awareness, guest engagement and revenue growth through integrated campaigns across digital and offline channels.
You will own website performance, paid media, SEO, content creation and agency management, collaborating with internal teams to deliver compelling campaigns and measurable results.
Qualifications
- Proven experience in marketing management.
- Strong leadership with ability to develop and execute strategies.
- Expertise in digital marketing across social media, content, online ads and agency management.
- Excellent communication and storytelling skills.
- Analytical mindset with experience measuring ROI.
- Proficiency in marketing software and CMS.
Responsibilities
- As Senior Marketing Manager, oversee marketing activities for Guild Hotels across channels.
- Lead digital and offline campaigns, working with internal teams to promote services, events and offerings.
- Own brand campaigns, PR, partnerships, and agency relationships.
- Drive direct bookings and revenue growth through marketing analytics and optimization.
- Collaborate with sales, events and revenue teams on targeted campaigns.
Skills
Job description
Job Type: Permanent
Hours: Full-time
Town: London
Axiom Hospitality is one of the UK's fastest-growing hotel management companies — and we're not slowing down. In a few short years we've grown to over 40 hotels, partnering with some of the world's most recognised brands including Hilton, Marriott, IHG and Radisson. Through our partnership with Pyramid Global Hospitality, we're connected not just across the UK but across the globe. That growth means something real for you. We have a strong track record of promoting from within, and the people who join us now grow with us. For the right person, this is a chance to build your marketing career with a business that's going places.
Guild Hotels is Axiom Hospitality's new London hotel brand, launched in October 2026 across three central London hotels in Bloomsbury, Fitzrovia and Marble Arch. Inspired by the city's historic guilds and makers, the brand is built around Crafted Hospitality: the reliability of a hotel group with the warmth and character of an independent, delivered by teams trusted to make every stay personal. Backed by more than £20 million of investment, craft runs through every part of the guest experience — from the first welcome to the smallest details in every room.
With the Guild Hotels brand newly launched, this is a rare chance to shape its story from the start. We are looking for a creative, results-driven and digitally savvy Senior Marketing Manager to lead and execute marketing initiatives that drive brand awareness, guest engagement and revenue growth.
You will develop and implement marketing strategies across multiple channels while ensuring alignment with business objectives — comfortable owning website performance, paid media, digital agencies, SEO, social media, email marketing and marketing analytics, and using data and insights to optimise results.
As Senior Marketing Manager for Guild Hotels, you will oversee all marketing activities, manage digital and offline campaigns, and work closely with internal teams to promote the brand's services, events and unique offerings across all three properties. Your responsibilities will include:
- Develop and execute comprehensive marketing strategies to drive occupancy, event bookings and brand awareness across the Guild Hotels collectio
- Ensure all marketing initiatives align with Guild Hotels' brand positioning and business goals
- Oversee the creation of promotional materials, ensuring consistency with brand guidelines
- Coordinate public relations efforts, including press releases, media outreach and brand storytelling
- Manage hotel partnerships, sponsorships and influencer collaborations to enhance brand visibility
- Collaborate with sales, events and revenue teams to create targeted marketing campaigns
- Own the brand's digital marketing performance, with responsibility for driving direct bookings and maximising return on marketing investment
- Manage digital marketing efforts including social media, website content, SEO/GEO, PPC and email campaigns
- Manage social media channels, creating engaging content that grows our audience and supports bookings
- Monitor and report on marketing performance metrics, providing insights and recommendations for improvement
- Analyse market trends, guest demographics and competitor activity to identify growth opportunities
- Budget and manage marketing expenditure to ensure cost-effective campaign execution
- Manage relationships with external PR and social agencies, ensuring they are well briefed and deliver against agreed KPIs and targets
- Manage relationships with external digital agencies and technology partners, ensuring campaigns are delivered effectively and performance targets are achieved
We'd love to hear from marketing professionals who bring:
- Proven experience in marketing management, preferably within hospitality, tourism or a related industry
- Strong leadership skills with the ability to develop and execute innovative marketing strategies
- Expertise in digital marketing, including social media, content creation, online advertising and agency management
- Excellent communication and storytelling skills, with a strong ability to engage audiences
- Analytical mindset with experience in measuring marketing performance and ROI
- Proficiency in marketing software, CRM systems and content management platforms
- Ability to work cross‑cross‑functionally with internal teams and external partners to drive results
- £50,000 per annum
- Permanent, full-time contract
- Hotel discounts across all Axiom Hospitality hotels — colleague rates and up to 50% off F&B
- 28 days holiday, including bank holidays, increasing yearly to 33 days
- Discounts across retail, restaurants, events and more through our benefits and rewards portal
- Access to our Employee Assistance Line to support your mental health and wellbeing
- Use of the Wagestream financial wellbeing platform, giving you instant access to your pay
- A complimentary Axiom Xcape stayover every year after one year of service
- A growing team with great training, progression and promotion opportunities
- Referral bonus for recommending a new team member, starting at £250 per successful hire
- Free meals while on shift
- Length of service awards at 1, 3, 5, 10 and 20 years — and more
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