Head of Marketing

Suzie Walker Executive Search; Greater London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A leading company in the premium consumer products sector is seeking a Head of Marketing to drive brand growth and market expansion. The ideal candidate will possess extensive experience in marketing leadership, digital strategies, and team management. This role offers hybrid working and the opportunity to lead a global marketing team.

Qualifications

• Minimum 10 years in marketing, with at least 5 in senior leadership.
• Experience in international markets with cultural awareness.

Responsibilities

• Develop and execute comprehensive marketing plans.
• Lead creation and execution of multichannel campaigns.
• Oversee marketing budgets and ensure ROI.

Skills

Leadership

Digital Marketing

Analytical Skills

Communication

Education

Bachelor’s degree in Marketing

MBA

Job description

Head of Marketing

Consumer Brand, Consumer Products, Luxury Goods, Retail, Homewares

Contract Type: Permanent - full time role with hybrid working (2 days a week in the office)

Location: London

Our client seeks a Head of Marketing with experience in the Consumer Brands, Consumer Products, Luxury Goods, Retail, or Homewares sectors to drive brand growth, market expansion, and customer engagement across multiple regions and channels. The ideal candidate will have a deep understanding of premium consumer products, global brand positioning, and a passion for innovation in marketing and digital strategies.

*Application Process: Please connect with Suzie Walker and Jeandre Kairuz on LinkedIn, as responses are limited to 1st connections.

Key Accountabilities:

1. Global Marketing Strategy: Develop and execute comprehensive marketing plans aligned with the company’s growth objectives to enhance its presence in the global premium goods market.
2. Brand Positioning: Elevate brand awareness and reinforce the company's identity.
3. Multichannel Campaigns: Lead creation and execution of campaigns across digital, TV, OOH, radio, print, PR, social media, and experiential marketing.
4. Customer Acquisition: Implement data-driven, personalized marketing campaigns focusing on segmentation, utilizing channels like social media, email, PPC, and print.
5. Market Research and Insights: Use market analysis and customer data to inform strategies and campaign messaging.
6. Team Leadership: Build and mentor a global marketing team, fostering collaboration and creativity.
7. Budget and ROI: Oversee marketing budgets and ensure ROI through performance tracking and data analysis.
8. Partnerships: Cultivate relationships with media agencies and strategic partners to boost brand visibility.
9. Digital and E-commerce: Drive online marketing efforts, including SEO, SEM, email marketing, and social media, to improve e-commerce performance.

Skills and Attributes:

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
• Minimum 10 years in marketing, with at least 5 in senior leadership, preferably in premium consumer products/retail.
• Proven experience in expanding brand awareness in premium segments.
• Experience in international markets with cultural awareness.
• Strong leadership and team management skills.
• Expertise in digital marketing, including social media, SEO, SEM, and e-commerce.
• Analytical ability to interpret data and optimize strategies.
• Excellent communication skills for stakeholder engagement.

Applicants are encouraged to submit their CV via LinkedIn. Only those who connect with the specified contacts will be prioritized. Due to confidentiality, no additional information can be provided at this stage.

Connect with Suzie Walker and Jeandre Kairuz on LinkedIn, as responses are limited to 1st connections.

We thank all applicants for their interest. Only candidates meeting the outlined criteria will be contacted. We aim to respond within 5 working days of application receipt.

Suzie Walker Executive Search specializes in recruiting senior marketing and digital/tech leaders for FTSE 350 and private equity-backed companies.

www.suziewalkerexecutivesearch.co.uk