Head of Marketing

Third Republic; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company is seeking a Head of Marketing to drive growth and scale their innovative Tech/SAAS platform. The ideal candidate will have a proven track record in scaling SaaS businesses and expertise in digital acquisition strategies. This role involves crafting go-to-market strategies, leading performance marketing efforts, and building a high-performing team. Join a culture of transparency and ambition, and help propel the business to new heights.

Benefits

Competitive package with equity

Budget authority to build tools and teams

Culture of radical transparency and learning

Qualifications

• Proven record of scaling SaaS businesses from zero to ten million ARR.
• Ten plus years across B2B and B2C software with deep expertise in PLG funnels.

Responsibilities

• Craft and activate the GTM masterplan aligning product positioning and pricing.
• Design an acquisition funnel using PLG principles and conversion rate optimisation.
• Build and coach a multidisciplinary squad across marketing and communications.

Skills

Digital Acquisition

Analytical Skills

Storytelling

Job description

Champion unstoppable growth with category defining a Tech/SAAS platform; the strategy and execution.

The Mission

Ignite viral demand build magnetic narratives and convert free users into passionate premium advocates while propelling the business from early traction to ten million ARR and beyond. You will architect a data driven creative GTM engine that fuses PR influencer firepower content led storytelling and product led growth to dominate existing channels and create entirely new ones.

What You Will Own

• Craft and activate the GTM masterplan that aligns product positioning pricing and distribution with aggressive ARR goals.

• Design an acquisition funnel that delights prospects from first touch through premium upgrade and expansion using PLG principles and conversion rate optimisation best practice.

• Lead discovery signing and co marketing of high impact partnerships with platforms marketplaces agencies and strategic brands.

• Orchestrate always on performance marketing paid social search programmatic retargeting and bold guerrilla tactics amplified by earned media moments.

• Build and run an influencer and creator ecosystem that sparks viral loops and turns product launches into cultural events.

• Engineer PR Social strategies that secure top tier coverage shape thought leadership and define entirely new product categories.

• Launch content led growth engines that blend editorial social video and interactive formats to seed communities and drive organic lift.

• Champion brand narrative and visual identity ensuring every touchpoint radiates clarity aspiration and reach.

• Build and coach a multidisciplinary squad across demand gen lifecycle marketing content community and communications while serving as a thought leader across product and sales.

• Own budget forecasts CAC payback LTV and pipeline velocity partnering with Finance to keep spend efficient and results compounding.

• Stand up an analytics stack that tracks every click cohort and dollar then use those insights to prioritise experiments and scale wins.

You Bring

• Proven record of scaling a minimum of two SaaS businesses from zero to ten million ARR as senior marketing leader.

• Ten plus years across B2B and B2C software with deep expertise in PLG funnels premium monetisation rapid experimentation and new category creation.

• Mastery of digital acquisition levers including search social display email affiliates viral loops and high impact PR moments plus hands on fluency with the MarTech stack.

• Portfolio of headline grabbing PR wins and influencer programs that generated viral reach and tangible revenue impact.

• Battle tested experience structuring and growing high value partnerships and marketplace channels.

• Strategic storyteller with a designer eye able to turn complex product value into crisp unforgettable messaging.

• Analytical powerhouse comfortable modelling scenarios in SQL or spreadsheets yet equally at ease pitching vision to board and investors.

• Inspirational people leader who attracts mentors and scales diverse high energy teams in fast moving start ups.

Why Join Us

• Own the full funnel mandate and leave your fingerprints on a rocket ship journey.

• Partner directly with founders and C level peers who value speed autonomy and moonshot thinking.

• Competitive package with meaningful equity plus budget authority to build the tools teams and stories you need.

• Culture built around radical transparency constant learning and global ambition.

Ready to turn breakthrough ideas into category defining movements?

Tell us how you will spark the next wave of viral growth and scale us beyond ten million ARR.

Office Based in London W1, with some flexibility.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, General Business, and Sales

• Industries

  Technology, Information and Media

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