Head of Marketing

Proximity Recruitment; England; On-site; GBP 41,000 - 50,000; Full time

Job summary

Proximity Recruitment are searching for a talented, commercially minded Head of Marketing to join a young, ambitious and rapidly growing business in Northamptonshire. You will take ownership of the digital presence, build campaigns from the ground up and help shape the next stage of the business.

This hands-on role rewards experimentation and direct impact on growth, with ownership of multi-channel campaigns and a strong emphasis on data-driven decisions.

Qualifications

• Hands-on digital marketing experience.
• Experience in B2B marketing.
• Strong knowledge of Google Ads, Meta Ads, SEO and GA4.
• Excellent copywriting and communication skills.
• Experience managing external agencies, freelancers or marketing partners.
• Strong analytical skills with data-driven insights.
• Experience with WordPress and email marketing.
• Excellent organisation and project management.
• Entrepreneurial approach and willingness to experiment.

Responsibilities

• Own social media presence, content strategy and organic growth.
• Develop and deliver multi-channel campaigns across Meta and Google Ads.
• Test new audiences, creative, messaging, landing pages and funnels.
• Manage content calendars, briefs and campaign reporting.
• Monitor CPA, ROAS, conversion rates and acquisition metrics.
• Collaborate with agencies and freelancers to ensure delivery.
• Identify new channels and partnerships to accelerate growth.
• Support website, landing page, CRO and funnel optimisation.
• Leverage AI, automation, and new marketing tech to improve output.
• Build scalable marketing processes as the business grows.

Skills

Digital marketing

B2B marketing

Google Ads

Meta Ads

SEO

GA4

Content strategy

WordPress

Email marketing

Campaign management

Tools

Google Ads

Meta Ads

GA4

WordPress

Email marketing tools

Job description

Proximity Recruitment are searching for a talented, commercially minded Head of Marketing (£45,000 + Bonus) to join a young, ambitious and rapidly growing business in Northamptonshire.

This is a genuinely exciting opportunity for a hands‑on marketer to take ownership of the digital presence, build campaigns from the ground up and play a key role in shaping the next stage of the business.

The role is ideal for someone who enjoys getting stuck in, testing new ideas and seeing a direct connection between their work and business growth.

What you’ll be doing:

• Taking ownership of social media presence, content strategy and organic growth.
• Developing and delivering multi-channel campaigns across Meta and Google Ads.
• Testing new audiences, creative, messaging, landing pages and acquisition funnels.
• Managing content calendars, creative briefs and campaign reporting.
• Monitoring key performance metrics including CPA, ROAS, conversion rates and customer acquisition.
• Working closely with external agencies, freelancers and creative partners to ensure performance and delivery.
• Identifying new marketing channels, partnerships and opportunities to accelerate growth.
• Supporting website, landing page, CRO and funnel optimisation.
• Using AI, automation and emerging marketing technology to improve content creation, campaign performance and internal processes.
• Building scalable marketing processes and frameworks as the business continues to grow.
• Continuously testing, learning and optimising rather than simply doing things because “that’s how they’ve always been done.”

What are they looking for?

You’ll be a hands‑on digital marketer who is commercially minded, proactive and comfortable taking ownership.

Ideally, you’ll have:

• Strong experience across digital marketing, ideally within a B2B environment.
• Solid hands‑on knowledge of Google Ads, Meta Ads, SEO and Google Analytics / GA4.
• Experience developing and executing campaigns designed to generate measurable commercial results.
• Excellent copywriting and communication skills.
• Experience managing external agencies, freelancers or marketing partners.
• Strong analytical skills and the ability to turn data into actionable insight.
• Experience with WordPress, email marketing and digital content.
• Excellent organisation and project management skills, with the ability to manage multiple priorities.
• A proactive, entrepreneurial approach and a genuine appetite to experiment and try new things.