Hands-On Head of Marketing — Growth & Digital Campaigns

Proximity Recruitment; England; On-site; GBP 41,000 - 50,000; Full time

Job summary

Proximity Recruitment are searching for a talented, commercially minded Head of Marketing to join a young, ambitious and rapidly growing business in Northamptonshire. You will take ownership of the digital presence, build campaigns from the ground up and help shape the next stage of the business.

This hands-on role rewards experimentation and direct impact on growth, with ownership of multi-channel campaigns and a strong emphasis on data-driven decisions.

Qualifications

• Hands-on digital marketing experience.
• Experience in B2B marketing.
• Strong knowledge of Google Ads, Meta Ads, SEO and GA4.
• Excellent copywriting and communication skills.
• Experience managing external agencies, freelancers or marketing partners.
• Strong analytical skills with data-driven insights.
• Experience with WordPress and email marketing.
• Excellent organisation and project management.
• Entrepreneurial approach and willingness to experiment.

Responsibilities

• Own social media presence, content strategy and organic growth.
• Develop and deliver multi-channel campaigns across Meta and Google Ads.
• Test new audiences, creative, messaging, landing pages and funnels.
• Manage content calendars, briefs and campaign reporting.
• Monitor CPA, ROAS, conversion rates and acquisition metrics.
• Collaborate with agencies and freelancers to ensure delivery.
• Identify new channels and partnerships to accelerate growth.
• Support website, landing page, CRO and funnel optimisation.
• Leverage AI, automation, and new marketing tech to improve output.
• Build scalable marketing processes as the business grows.

Skills

Digital marketing

B2B marketing

Google Ads

Meta Ads

SEO

GA4

Content strategy

WordPress

Email marketing

Campaign management

Tools

Google Ads

Meta Ads

GA4

WordPress

Email marketing tools

Job description

Proximity Recruitment are searching for a talented, commercially minded Head of Marketing to join a young, ambitious and rapidly growing business in Northamptonshire. You will take ownership of the digital presence, build campaigns from the ground up and help shape the next stage of the business.

This hands-on role rewards experimentation and direct impact on growth, with ownership of multi-channel campaigns and a strong emphasis on data-driven decisions.