Senior Marketing Manager

DNA Recruit; Kempston; On-site; GBP 65,000 - 90,000; Full time

Job summary

DNA Recruit, a B2B marketing specialist, seeks a Senior Marketing Manager in Kempston to own and drive the marketing function. You will report to the Managing Director and supervise the Marketing Assistant, while collaborating with Sales, Website Designer and Web Onboarding teams.

You will lead the annual strategy, manage budgets and external suppliers, and hands-on run Google Ads, SEO and conversion rate optimisation. A CIM or marketing degree with strong digital skills is preferred.

Qualifications

• Proven experience in marketing leadership, balancing strategy with hands-on delivery.
• Hands-on Google Ads experience across Search, Performance Max and other formats.
• Hands-on SEO and website conversion rate optimisation experience.
• B2B marketing experience, working closely with a sales team.
• CRM and marketing automation experience.
• Google Ads certification or CIM qualification or a marketing degree.

Responsibilities

• Lead marketing for the business, owning activity and reporting to the Managing Director.
• Develop and deliver the annual marketing strategy, manage budget and external suppliers.
• Line manage and coach the Marketing Assistant.
• Direct Google Ads campaigns including co-funded activities with partners.
• Drive in-house SEO: technical, on-page, content and local SEO.
• Improve website conversion rates with landing pages, journeys and forms.
• Create and distribute newsletters, weekly e-shots and reactive mailers.
• Lead social media and content activity; report on campaigns and ROI.
• Collaborate with Head of Sales on priorities and lead handover.

Skills

Strategic marketing

Leadership

Budget management

Campaign management

Content strategy

Education

CIM qualification

Marketing degree

Tools

Google Ads

GA4

Google Search Console

CRM

Marketing automation

Email marketing platforms

Job description

An established B2B business that works with leading technology brands is looking for a Senior Marketing Manager to lead its marketing function.

Reporting to the Managing Director, the role covers marketing strategy and hands‑on delivery, with a strong focus on digital performance: Google Ads, in‑house SEO and website conversion. The role has one direct report, the Marketing Assistant, and works closely with the Sales team, Website Designer and Web Onboarding Assistant.

Key responsibilities

• Lead marketing for the business, with full ownership of marketing activity and regular updates to the Managing Director
• Develop and deliver the annual marketing strategy, and manage the budget and external suppliers
• Line manage, mentor and coach the Marketing Assistant
• Manage Google Ads hands‑on across Search, Performance Max and Demand Gen, including co‑funded campaigns with partner brands
• Deliver SEO in‑house, covering technical, on‑page, content and local SEO
• Improve website conversion rates, working with the Website Designer on landing pages, user journeys and forms
• Produce the monthly newsletter, weekly e‑shots and reactive mailers
• Direct social media and content activity
• Deliver and report on co‑funded campaigns with partner brands
• Work closely with the Head of Sales on campaign priorities and lead handover
• Report monthly on spend, leads, cost per lead, conversion rate and ROI
• Proven experience in a marketing leadership role, balancing strategy with hands‑on delivery, ideally as the most senior marketer in an in‑house team reporting to a director or MD
• A track record of mentoring and developing junior team members
• Hands‑on Google Ads experience across Search, Performance Max and Demand Gen
• Hands‑on SEO and website conversion rate optimisation experience
• GA4, Google Search Console and email marketing platforms
• B2B marketing experience, working closely with a sales team
• Budget management and ROI reporting
• Partner, channel or co‑funded marketing
• E‑commerce or trade website experience
• CRM and marketing automation
• Google Ads certification, CIM qualification or a marketing degree

This role suits someone practical and commercially focused who is happy to take ownership without close supervision. It’s a chance to run the marketing function with real autonomy and the backing of the MD.