Head of Marketing

VMA Direct.; England; Hybrid; GBP 100,000 - 110,000; Full time

Job summary

A leading UK healthcare organisation is seeking a Head of Marketing to oversee both B2C and B2B campaigns. This hands-on role involves strategic leadership, collaboration with sales, and driving growth through digital and offline channels. The ideal candidate is a commercial leader with a comprehensive skill set in marketing and a strong background in CRM tools.

Benefits

Competitive salary

Performance bonus

Car allowance

Generous pension provision

Hybrid working arrangements

Wide range of other benefits

Professional development

Qualifications

• Proven experience in B2C and B2B marketing, preferably in healthcare.
• Comfortable setting and delivering performance KPIs.
• Broad channel experience in digital, offline campaigns, and CRM tasks.

Responsibilities

• Own and lead the end-to-end marketing strategy.
• Drive acquisition, conversion, and retention across various channels.
• Collaborate with sales to support lead generation and campaign alignment.

Skills

Marketing Leadership

Data Literacy

Digital Marketing

Customer Segmentation

CRM Tools

Cross-Functional Collaboration

Tools

Salesforce

HubSpot

Job description

Head of Marketing

Exclusive opportunity for an experience Head of Marketing to a leading UK healthcare organisation on a permanent basis. This is a pivotal role overseeing both B2C and B2B campaigns, digital performance, and CRM-led growth. The ideal candidate is a hands-on marketing leader with a broad generalist skillset and a strong commercial mindset.

The successful candidate will drive acquisition, retention, and engagement across online and offline channels, lead a skilled in-house team, and collaborate closely with sales, product, and operations to drive measurable business impact.

Hampshire: Hybrid working – 2 days in office, 3 from home

£100k - £110k + Bonus & Car Allowance

Roles & responsibilities:

• Own and lead the end-to-end marketing strategy across B2B and B2C customer segments.

• Drive acquisition, conversion, and retention across digital (paid, SEO, social, content), CRM, and offline channels.

• Build and evolve value propositions, messaging frameworks, and go-to-market plans for new and existing services.

• Deliver integrated campaign plans across digital, direct marketing, PR, and events.

• Lead marketing planning, budgeting, forecasting, and performance tracking against KPIs.

• Oversee CRM strategy and customer lifecycle programmes to improve engagement and LTV.

• Collaborate closely with sales to support lead generation, ABM, and campaign alignment.

• Own key external relationships (e.g. agencies, media partners, event organisers).

• Develop and coach a high-performing marketing team.

• Ensure all activity adheres to relevant compliance and brand guidelines.

Skills & experience:

• Proven experience leading marketing in a mid-to-large B2C and B2B environment, ideally within healthcare, wellbeing, insurance, or related sectors.

• Highly commercial, data-literate and target-focused and comfortable setting and delivering against performance KPIs.

• A digital native with broad channel experience: paid media, content, SEO, CRM, events, and offline campaigns.

• Deep understanding of customer segmentation, funnel metrics, and ROI-led decision making

• Strong experience leading proposition development and go-to-market strategy.

• Skilled in CRM tools (e.g. Salesforce, HubSpot), performance reporting, and campaign automation.

• A confident communicator and cross-functional collaborator, especially with sales and commercial teams.

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Competitive salary

• Performance bonus

• Car allowance

• Generous pension provision

• Hybrid working arrangements

• Wide range of other benefits

• Professional development

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: [e-mail]