Chief Marketing Officer

Decentralized Masters; London; Remote; GBP 100,000 - 150,000; Full time

Job summary

Decentralized Masters is seeking a Chief Marketing Officer (CMO) to shape and implement a global marketing strategy within the rapidly growing DeFi education sector. This role demands a proven leader with extensive experience in performance marketing, capable of driving measurable growth with innovative strategies across diverse marketing channels. As CMO, you will lead a dynamic team, utilizing analytical insights to optimize marketing efforts and maximize revenue. If you are passionate about transforming the financial education landscape, we invite you to be part of our journey.

Benefits

Competitive Salary Package

Unlimited PTO

Flexible Work Schedule

Team Off-sites

Supportive, dynamic culture

Fully remote setup

Qualifications

• 10+ years in performance marketing, with 5+ years in leadership roles.
• Direct response marketing experience with deep understanding of copy and funnels.
• Strong knowledge in managing multi-channel campaigns and large budgets.

Responsibilities

• Lead the marketing department overseeing multiple channels.
• Define and implement the overarching marketing strategy for business goals.
• Manage ad spends across various platforms to ensure profitability and growth.

Skills

Performance Marketing

Leadership

Communication

Analytics

Customer Psychology

Job description

Who Are We?

Decentralized Masters is at the forefront of DeFi education globally. In just two years, we have grown from a pioneering pair of co-founders to over 75 dedicated professionals. Today, we are recognized as one of the fastest-growing enterprises in the sector, with industry insiders predicting our evolution into a unicorn company by 2030. Operating on a bootstrapped model, we are on track to achieve an impressive $50 million in revenue this year alone.

Our Impact

While our growth has been remarkable, we take even greater pride in the success of our clients. To date, we have empowered over 2,000 investors to break into the DeFi world. At Decentralized Masters, we don't just offer education; we cultivate a powerhouse of knowledge combined with an engaging community, innovative technology, and a team of leading DeFi and blockchain experts. Our commitment is to deliver unparalleled resources designed for long-term success in the world of DeFi and Web3, ensuring our members not only safeguard but also enhance their financial future.

Our Vision

Our goal is to create the largest and most influential DeFi ecosystem the world has ever seen, starting with becoming the gold standard in DeFi education. This vision is ambitious, transformative, and poised to change the landscape of digital finance.

Are You Ready?

This is more than just a job; it's an opportunity to shape the future of Web3 technology and education. Are you ready to be part of our vision to redefine what's possible in DeFi and beyond? Apply below, and let's explore this journey together.

Check us out here:Decentralized Masters

What will you be doing?

The CMO will be responsible for setting and executing our global marketing strategy, managing performance across multiple verticals, and delivering measurable growth in leads, conversions, and revenue. This is a highly strategic and operational role for a proven leader who understands performance marketing at scale, particularly within information publishing, financial education, or crypto/alternative investing spaces.

Key Responsibilities:

Leadership & Strategy

• Lead the entire marketing department, including Paid Media, Organic Growth (Content, SEO, Social), and Affiliate Marketing
• Define and drive the overarching marketing strategy aligned with business goals
• Build, coach, and scale a high-performing team of marketers, creatives, and strategists
• Collaborate with Sales, Product, and Operations to ensure alignment on funnel performance and customer lifecycle optimization.
  
  
  

Paid Media

• Oversee 7-figure/month ad spend across Meta, Google, YouTube, and native platforms
• Ensure profitability and scalability of campaigns with strong ROAS
• Leverage Agora-style direct response copywriting and funnels to drive conversions and LTV.
  
  
  

Organic Growth

• Develop content strategies that grow brand visibility and thought leadership across YouTube, LinkedIn, Twitter/X, and emerging platforms
• Oversee SEO strategy and execution, including traffic growth and keyword positioning
• Align content with sales and educational objectives.
  
  
  

Affiliate & Partnerships

• Build and optimize a high-performing affiliate program using industry best practices and tracking platforms
• Recruit top-tier partners and JV opportunities within the financial/crypto ecosystem
• Ensure compliance, alignment, and performance tracking across affiliate efforts.
  
  
  

Analytics & Optimization

• Own marketing KPIs: CAC, LTV, ROAS, CPL, churn rate, etc
• Implement robust reporting systems and data dashboards
• Lead weekly/monthly performance reviews and iterative strategy adjustments
  
  
  

Requirements

What Do You Bring?

Must-Have Qualifications

• 10+ years in performance marketing, with at least 5 years in a leadership/executive role. Proven ability to lead and scale marketing teams in a fast-growth, remote-first environment
• Direct response marketing background with a deep understanding of copy, funnels, and customer psychology
• Experience managing multi-channel campaigns and large media budgets
• Strong background in affiliate marketing and strategic partnerships
• Excellent communication, leadership, and decision-making skills
• Experience with analytics tools (Google Analytics, Meta Ad Manager, Hyros, etc.)
• Previous remote team leadership across time zones
  
  

Nice-to-Have

• Previous experience working at Agora Financial (minimum 1-2 years)
• Experience in the DeFi, Web3, or crypto education space
• Familiarity with MarTech stacks like HubSpot, ClickFunnels, WordPress, and custom dashboards
  
  
  

Benefits

What Do We Offer You?

• Competitive Salary Package
• Full-time / 40 hours a week
• Unlimited PTO
• Flexible Work Schedule
• Team Off-sites
• Supportive, dynamic culture with team members across 22+ countries
• Entirely remote setup — work from anywhere in the world!
  
  

If you are ready to take on a challenge that will shape the future of crypto finance and grow with a team of innovators, we want to hear from you!