Head of Marketing

Warren Partners | Certified B Corp; London; On-site; GBP 100,000 - 150,000; Full time

Job summary

A leading global talent assessment company is seeking a Head of Marketing to lead its marketing function. This pivotal role involves developing strategies that align with revenue goals, managing a marketing team, and executing campaigns in a fast-paced B2B SaaS environment. Ideal candidates will have extensive experience in growth marketing, demand generation, and marketing automation, enhancing the company's position in the HR tech market.

Qualifications

• Minimum 3 years in senior marketing roles within a B2B SaaS environment.
• Proven track record managing marketing teams and executing strategies.
• Familiarity with growth marketing and demand generation.

Responsibilities

• Lead overall marketing strategy to achieve growth targets.
• Plan and optimize multi-channel campaigns for lead generation.
• Build and mentor a high-performing marketing team.

Skills

Strategic growth marketing

Demand generation

Marketing automation

Team leadership

Stakeholder management

Analytical mindset

Tools

HubSpot

SEO/SEM

Google Ads

LinkedIn

Job description

Our client, a leading global talent assessment company, backed by Private Equity, is currently seeking to appoint a marketing professional to lead its marketing function.

Reporting directly to the CEO and part of the senior management team, this is a highly visible role to own the strategic vision and operational execution of the full marketing function and support the 4-year strategic plan to double revenue.

Ideal candidates must have extensive strategic growth marketing experience, within multiple B2B SaaS organisations and have managed a small marketing team.

Experience gained in at least one scale up B2B SaaS organisation is a must.

For an ambitious marketing leader, this is an exciting and pivotal time to join a brand on its exciting growth journey.

Attractive six figure salary plus bonus

Minimum 3 days in the office required

Key Responsibilities:

Develop & lead overall Marketing strategy:

•Craft and execute integrated marketing plans to achieve growth targets and position client as a top choice in the HR tech market.

•Align marketing strategy with Sales, Product, and Leadership to ensure consistent messaging and brand identity across all channels.

Demand generation & growth:

•Plan and optimise multi‐channel campaigns (digital, content, events, podcast) to generate qualified leads and pipeline.

•Introduce new channels and test growth marketing tactics, leveraging data for continuous improvement.

•Remain deeply involved in day‐to‐day tasks (e.g., drafting campaign briefs, supervising HubSpot automations or analysing performance metrics).

•Use marketing automation and analytics tools (e.g., HubSpot) to drive lead generation and measure results.

Team leadership & mentorship:

•Build, manage, and mentor a high‐performing marketing team, providing professional development and guidance.

•Oversee hiring for additional marketing roles over the next few years, ensuring an agile and efficient structure.

•Partner with Product Marketing, Sales, and Operations to create synchronised go‐to‐market strategies and nurture campaigns.

•Speak up in leadership and senior management forums, representing marketing’s perspective and championing a data‐driven mindset.

•Leverage analytics to monitor campaign performance, CAC, payback periods, and pipeline attribution.

•Present key marketing metrics to the exec team and private equity owners, guiding strategic decisions.

Brand & positioning:

•Refine value propositions for our pre‐hire and post‐hire solutions, ensuring consistent messaging across all touchpoints.

•Champion the brand, driving thought leadership initiatives such as whitepapers, research reports, industry events, and speaking engagements.

Budget & resource management:

•Own the marketing budget with a focus on maximising ROI.

•Collaborate with external agencies and partners where needed, ensuring alignment on objectives and outcomes.

The ideal candidate combines strategic thinking with a willingness to roll up their sleeves in a fast‐moving, growth‐oriented B2B SaaS environment offering the following experience, knowledge and key personal qualities:

Requirements and Experience:

B2B SaaS experience

•Minimum 3+ years in senior marketing roles (e.g., Marketing Director, Head of Marketing) within a B2B SaaS environment.

•Familiarity with growth marketing, demand generation, and marketing automation is essential.

•Comfortable both developing strategy and executing day‐to‐day tasks (e.g., writing briefs, analysing campaign data).

•Analytical mindset: experienced in using metrics (CPL, CAC, payback) to guide decisions.

Marketing automation & tools

•HubSpot experience strongly preferred; understanding of multi‐channel ad platforms (LinkedIn, Google Ads).

•Track record managing SEO/SEM, content marketing, ABM, and events.

Team leadership & collaboration

•Demonstrated ability to recruit, lead, and mentor marketing teams in a fast-growing environment.

•Exceptional communication and stakeholder management skills, partnering with Sales, Product, and senior execs.

•Skilled at prioritising initiatives, juggling multiple campaigns, and achieving deadlines.

•Capable of forecasting marketing spend, ROI, and presenting findings to leadership and private equity stakeholders.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services

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