Head of Marketing

Harnham - Data & Analytics Recruitment; East Midlands; Hybrid; GBP 59,000 - 72,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Harnham - Data & Analytics Recruitment is seeking a commercially focused Head of Marketing in the East Midlands region. The role offers a hybrid setup with 1 day per week in Nottingham and a £65,000 package leading a multi-channel marketing function to drive brand growth and revenue.

You will shape a high-impact strategy across PPC, paid social, SEO, display, and brand activities, while guiding a talented team and collaborating with senior stakeholders to optimize performance across markets.

Qualifications

• Strong commercial experience leading performance marketing and digital marketing strategies.
• Expertise across channels including PPC, paid social, SEO, display advertising, and broader integrated marketing campaigns.
• Proven ability to manage and develop high-performing marketing teams.
• Strong analytical skills with experience using data and performance metrics to drive decision-making.
• Experience managing significant marketing budgets and delivering measurable business outcomes.
• Excellent stakeholder management, communication, and presentation skills.
• A strategic mindset combined with a hands-on approach to execution.

Responsibilities

• Develop and deliver a performance marketing strategy across channels including PPC, paid social, display, SEO, offline media, and brand campaigns.
• Lead, mentor, and develop a multidisciplinary marketing team, creating a culture of continuous improvement and innovation.
• Manage substantial marketing budgets, ensuring efficient allocation and strong return on investment.
• Use data, analytics, and customer insights to optimise campaign performance and inform strategic decision-making.
• Collaborate with senior stakeholders and external agency partners to deliver integrated marketing initiatives.
• Drive a test-and-learn approach, identifying new opportunities to improve acquisition, engagement, and brand awareness.
• Ensure consistency of brand messaging while adapting campaigns to meet local market requirements.
• Present performance insights and strategic recommendations to senior leadership.

Skills

Performance marketing

Digital marketing

PPC

Paid social

SEO

Display advertising

Budget management

Leadership

Stakeholder management

Analytics

Cross-functional collaboration

Strategic mindset

Job description

Head of Marketing

Up to £65,000

Hybrid - Nottingham (1x day per week)

This is an exciting opportunity for a commercially focused Head of Marketing to shape and scale a high-impact marketing function. You will play a pivotal role in driving brand growth, customer engagement, and revenue generation through a multi-channel marketing strategy, while leading a talented team and influencing marketing performance across multiple markets.

The Company

They are a well-established organisation with ambitious growth plans and a strong commitment to expanding their reach and impact. Operating across multiple international markets, they are investing heavily in marketing transformation and innovation. The business is looking for a strategic marketing leader who can combine commercial thinking with a data-driven approach to deliver measurable results. This is a newly created leadership role with significant visibility and influence across the organisation.

The Role

You will:

• Develop and deliver a performance marketing strategy across channels including PPC, paid social, display, SEO, offline media, and brand campaigns.
• Lead, mentor, and develop a multidisciplinary marketing team, creating a culture of continuous improvement and innovation.
• Manage substantial marketing budgets, ensuring efficient allocation and strong return on investment.
• Use data, analytics, and customer insights to optimise campaign performance and inform strategic decision-making.
• Collaborate with senior stakeholders and external agency partners to deliver integrated marketing initiatives.
• Drive a test-and-learn approach, identifying new opportunities to improve acquisition, engagement, and brand awareness.
• Ensure consistency of brand messaging while adapting campaigns to meet local market requirements.
• Present performance insights and strategic recommendations to senior leadership.

Your Skills & Experience

• Strong commercial experience leading performance marketing and digital marketing strategies.
• Expertise across channels including PPC, paid social, SEO, display advertising, and broader integrated marketing campaigns.
• Proven ability to manage and develop high-performing marketing teams.
• Strong analytical skills with experience using data and performance metrics to drive decision-making.
• Experience managing significant marketing budgets and delivering measurable business outcomes.
• Excellent stakeholder management, communication, and presentation skills.
• A strategic mindset combined with a hands-on approach to execution.
• Experience working with agencies and cross-functional teams.

What They Offer

• Salary of £65,000.
• Hybrid working model with 1 day per week in Nottingham.
• Opportunity to shape the future direction of a growing marketing function.
• High levels of autonomy and strategic influence.
• Leadership and career development opportunities.
• Collaborative and supportive working environment.