Head of Marketing

SmartRecruiters, Inc.; Crewe; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension plan

Life assurance

EV salary sacrifice scheme

Employee assistance programme

Wellness and healthcare assistance

Cycle to work

Job summary

Radius in Crewe is seeking a dynamic Head of Marketing to lead the GB Fuel marketing strategy and drive pipeline growth across acquisition channels, working with Sales Leadership and Central Marketing.

The role requires a proven track record in B2B marketing leadership, demand generation, and revenue growth, with strong CRM/Marketing Cloud experience. You will oversee multi-channel campaigns and collaborate with Customer Success and Product teams to maximize customer value.

Qualifications

• Proven experience in B2B marketing leadership with demand generation and revenue growth.
• Track record delivering qualified pipeline and supporting commercial outcomes through targeted marketing.
• Expertise in integrated campaigns aligned with sales teams and commercial priorities.
• Strong understanding of customer journeys, lead nurturing, and conversion optimization using CRM/marketing platforms.
• Analytical, commercially driven with data-led decision making.

Responsibilities

• Lead the GB Fuel marketing strategy to generate pipeline and drive revenue growth.
• Collaborate with Sales Leadership to define priority segments and growth opportunities.
• Design and execute multi-channel campaigns across digital, events, partnerships, and sales support.
• Develop sales enablement and nurturing programs to improve lead quality and conversion rates.
• Own end-to-end customer journey from acquisition through onboarding and lifecycle.

Skills

B2B marketing

Demand generation

Revenue growth

Campaign integration

CRM platforms

Education

Bachelor’s degree in marketing or related field

Tools

Salesforce

Marketing Cloud

Job description

We’ve been helping businesses grow for35 years. It’s a journey we know well. When Radius started in 1990, we ran a successful SME fuel business in North West England. Today we are a global business services company running in 19 countries across five continents.

We’re an ambitious, forward-thinking global business who build transformative solutions for our customers to deliver best-in-class sustainable mobility, connectivity and technology solutions. We support our customers with a range of products and services to meet their needs.

This is where you come in. We are on a journey of growth. We pride ourselves on being at the forefront of technology innovation and we invite you along on this journey.

Job Description

We are seeking a dynamic and results-orientedHead of Marketingto lead and drive ourcustomer acquisition, pipeline generation, and revenue growth across the GB Fuel business.

As the marketing lead for the GB Fuel business, you will act as the key link between Fuel and Central Marketing, ensuring Fuel products, propositions, campaigns, and commercial priorities are accurately represented across all acquisition channels and customer touchpoints.

The ideal candidate will have a proven track record in executing high-impact marketing campaigns, managing a cross-functional stakeholder group, and scaling customer acquisition through innovative digital strategies. You will work closely withGB Sales Leadership, Commercial Teams, Revenue Operations, and Central Marketing functions, the role will ensure marketing activity is aligned to business priorities and contributes directly to pipeline and revenue growth

Key Accountabilities:

Outbound Sales Campaigns

• Own and deliver the GB Fuel marketing strategy to generate qualified pipeline and drive revenue growth.
• Partner with Sales Leadership to define priority segments, target industries, and growth opportunities.
• Design and execute integrated, sector-focused campaigns that support outbound sales and increase opportunity creation.
• Develop sales enablement and nurturing programmes to improve lead quality, engagement, and conversion rates.

Customer Journey Ownership

• Own the end-to-end customer journey from acquisition through onboarding and early lifecycle.
• Identify and implement improvements to customer experience, engagement, and conversion across all touchpoints.
• Ensure consistent, compelling messaging and propositions throughout the customer lifecycle.
• Collaborate with Customer Success, Account Management, and Product teams to support retention, adoption, and growth.
• Develop and deliver annual and quarterly campaign plans aligned to commercial objectives.
• Lead multi-channel campaign execution across digital, direct, events, partnerships, and sales support.
• Drive proposition-led campaigns that support acquisition, product adoption, and revenue growth.
• Support go-to-market planning for new products, partnerships, and initiatives, ensuring timely and effective delivery.
• Partner with Central Digital Acquisition to align GB Fuel priorities across all channels.
• Influence targeting, messaging, landing pages, and conversion strategies to maximise performance.
• Ensure accurate and compelling representation of Fuel propositions across digital channels.
• Collaborate on SEO, PPC, paid social, and demand generation to improve lead quality and acquisition outcomes.

Performance & Commercial Management

• Own marketing performance against pipeline, acquisition, and revenue targets.
• Monitor and optimise campaign and conversion performance using data, insights, and testing.
• Partner with Sales, Revenue Operations, and Marketing teams to review performance and drive improvements.
• Provide clear performance reporting, insights, and recommendations to senior stakeholders.

Budget & Agency Management

• Manage the GB Fuel marketing budget, ensuring investment is aligned to commercial priorities and ROI.
• Prioritise spend based on pipeline contribution, performance, and growth opportunities.
• Oversee agency and supplier relationships to support effective campaign delivery.
• Ensure all marketing activity is delivered efficiently, within budget, and to a high standard.

Qualifications

• Proven experience in B2B marketing leadership roles, with a strong focus on demand generation, customer acquisition, and revenue growth.
• Track record of delivering qualified pipeline and supporting commercial outcomes through targeted, insight-led marketing activity.
• Expertise in developing and executing integrated campaigns that align closely with sales teams and commercial priorities.
• Strong understanding of customer journeys, lead nurturing, and conversion optimisation, supported by hands-on use of CRM and marketing platforms (e.g. Salesforce, Marketing Cloud).
• Highly analytical and commercially driven, with the ability to use data, performance metrics, and insight to optimise marketing effectiveness.
• Excellent stakeholder management and leadership capability, with experience operating in matrix environments and influencing across sales, marketing, and central functions.
• Bachelor’s degree in marketing, business, or related field; MBA or advanced degree is a plus, but not a must.

Additional Information

What can you expect of us?

Your impact on Radius will be rewarded with a competitive rewards package plus the opportunity to develop and progress your career in many directions.

Not only will you have the chance to further your career development within Radius, but you’ll also have access to our competitive reward and benefits package.

• Pension plan
• Life assurance
• Electric Vehicle salary sacrifice scheme (after 12 months)
• Employee assistance programme
• 24 hour wellness and healthcare assistance via 'Help@Hand' by Unum
• Time off for fertility treatment and in the event of pregnancy loss
• 'Cycle to work' scheme

And of course, you will be part of a modern purpose-built space in Crewe that will provide you with an outstanding working environment complete with gym, café, barista bar, games rooms, and more!

Diversity, Equality & Inclusion at Radius

Our global DEI networks champion LGBTQ+ inclusion, cultural diversity, women’s empowerment and mental health, neurodiversity and disability support.

We also offer:

• Global Female Health Policy & Female Health Champions
• Pregnancy Loss and Fertility Treatment Policies
• Endometriosis Friendly Employer (UK)
• Mental Health First Aiders
• Disability Confident Committed Employer (Level 1)
• Race at Work Charter signatory
• Proud sponsor of Crewe Pride (5years running) and Cheshire Pride Awards Corporate Supporter 2025
• Community network driving charity and volunteering initiatives, with 8 consecutive years of participation in the UK Challenge.
• Give as you earn scheme (payroll giving) and match funding

Radius is an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background.

We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you.

We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.

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