Head of Marketing

TN United Kingdom; Bourne; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Head of Marketing to shape and execute a comprehensive marketing strategy. This pivotal role involves leading campaigns across digital and traditional channels while managing a talented in-house team. The ideal candidate will have a proven track record in both B2B and DTC marketing, demonstrating creativity and strategic thinking. You'll collaborate closely with senior leadership to enhance brand awareness and drive online sales, ensuring the brand remains at the forefront of the lifestyle and interiors sector. If you're passionate about marketing and ready to make a significant impact, this opportunity is for you.

Qualifications

• Proven experience in a senior marketing role with B2B and DTC expertise.
• Deep understanding of digital marketing channels and analytics.

Responsibilities

• Lead and execute the marketing strategy for B2B and DTC channels.
• Manage the campaign calendar, digital marketing efforts, and content strategy.

Skills

Digital Marketing

Brand Development

SEO

PPC

Content Strategy

Analytics Tools

Job description

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We've been retained to help find a driven and creative senior marketer to shape the marketing strategy of an established business that is at the forefront of its sector. This is your chance to scale an emerging direct-to-consumer (DTC) brand whilst reinforcing an established B2B presence. You could currently be a Head of Marketing or looking for your first step up to that level.

The Role
As Head of Marketing, you'll be the strategic and creative lead, overseeing campaigns across digital and traditional channels. You'll guide a talented in-house team, collaborate with senior leadership, and bring compelling storytelling to life across platforms. From brand development to performance marketing, this is a role for someone who can think big-and execute brilliantly.

Head of Marketing - Key Responsibilities

• Lead and execute the overarching marketing strategy for both B2B and DTC channels
• Shape and evolve the brand's story and tone of voice
• Manage the campaign calendar, digital marketing efforts, and content strategy
• Oversee SEO, email, paid media, and website optimisation
• Collaborate with product and design teams to deliver standout customer experiences
• Lead and mentor a dynamic marketing team
• Define KPIs, manage budgets, and ensure marketing initiatives are data-driven
• Keep the brand ahead of trends in the lifestyle/interiors sector

What We're Looking For in the Head of Marketing

• Proven experience in a senior marketing role, with both B2B and eCommerce/DTC expertise
• A strong record of building brand awareness and growing online sales
• Deep understanding of digital marketing channels including SEO, PPC, email and social
• Confident managing budgets and tracking performance using analytics tools
• A hands-on, strategic thinker with strong creative instincts
• A collaborative leader who thrives in a fast-paced environment
• A passion for interiors or lifestyle sectors