Head of International E-Commerce

Naked Nutritionfounded; Bradley Stoke; On-site; GBP 70,000 - 110,000; Full time

Job summary

Naked Nutrition seeks an International E-Commerce Manager/Director to own and grow our UK and EU businesses while expanding into new markets. You will manage the international P&L and set country strategies, working directly with the CMO and founder to resolve commercial, regulatory, and operational challenges.

The role requires 5+ years in e-commerce with a proven track record of launching new geographic markets and optimizing performance across channels such as Shopify, Amazon, and Google ads.

Qualifications

• 5+ years of experience in e-commerce.
• Experience with EU Amazon marketplaces.
• Proven track record launching geographic markets.
• Experience in supplement/nutrition brands.
• Strong commercial judgment and budgeting skills.
• Analytical and able to turn data into decisions.

Responsibilities

• Own international P&L including revenue, profitability, budgets, forecasting, and performance across UK and EU.
• Develop country-specific growth strategies for established markets.
• Evaluate and launch new markets end-to-end including market sizing and regulations.
• Set acquisition budgets and manage Google and Amazon advertising.
• Ensure localization and compliance of products, listings, and marketing.
• Manage local agencies and external partners for performance.
• Analyze market data and report insights to CMO and founder.

Skills

E-commerce strategy

P&L ownership

Data-driven decision making

Market expansion

Budgeting and forecasting

Tools

Shopify Plus

Amazon Advertising

Job description

measurable results.

What You'll Own

• International P&L: Own revenue, profitability, budgets, forecasting, and performance across the UK and EU. Identify what is working, what is not, and where resources should be invested.
• Existing-market growth: Develop country-specific strategies to accelerate growth across our established markets, accounting for differences in customers, competition, pricing, channels, and product demand.
• New-market expansion: Evaluate and launch new markets from beginning to end including market sizing, financial modeling, channel strategy, regulatory requirements, localization, logistics, and launch planning.
• Country strategy and budgets: Set acquisition strategy and allocate budgets by market across DTC and Amazon. Manage performance through our Google agency and internal Amazon advertising manager.
• Localization and compliance: Ensure our products, websites, listings, packaging, and marketing are properly localized and compliant in each market. Coordinate with internal teams and outside specialists to resolve issues quickly.
• Agency and partner management: Select and manage local agencies, consultants, distributors, and other external partners. Set clear expectations and hold partners accountable for performance.
• Performance analysis and problem-solving: Dig into market-level data, identify the real causes of underperformance, and develop practical solutions. Provide clear reporting and recommendations to the CMO and founder.

What We're Looking For

• 5+ years of experience in e-commerce.
• Previous full P&L ownership with responsibility for both revenue and profitability.
• Experience with EU Amazon marketplaces.
• Proven experience successfully launching new geographic markets.
• Experience working for a supplement, nutrition, health, or wellness brand.
• Strong commercial judgment and the ability to build market-level strategies and budgets.
• Exceptional problem-solving skills, you can navigate unfamiliar regulatory, operational, and commercial challenges without waiting for a playbook.
• Experience growing e-commerce businesses across the UK and European Union.
• Highly analytical and able to turn data into clear decisions and action.

Nice to Have:

• Experience with Shopify Plus.
• Experience expanding a Western consumer brand into Asia.
• Familiarity with supplement regulations, product registrations, labeling, and localization.
• Experience with international pricing, fulfillment, VAT, and cross-border operations.
• Comfort working directly with a founder in a fast-moving, low-bureaucracy environment.

About Naked Nutrition

Founded in 2014, Naked Nutrition is a direct-to-consumer supplement brand built around radical transparency - minimal ingredients, no artificial additives, and nothing to hide. With over 1 million customers, 50K+ five-star reviews, and distribution across Shopify Plus, Amazon, and Walmart, we're a proven brand with significant room to grow. This is a rare opportunity to join a lean, founder-led team and have genuine ownership over a high-impact channel.

The Role

We're looking for an experienced International E-Commerce Manager or Director in the UK or EU to own and grow Naked Nutrition's business across the UK and EU while leading our expansion into new global markets. You'll have ownership of the international P&L, set the strategy for each country and solving the commercial, operational, and regulatory challenges that come with growing across markets. You'll work directly with the CMO and founder, with the autonomy to make decisions and turn strategy into