PR & Influencer Manager

Zachary Daniels; Manchester; On-site; GBP 50,000 - 70,000; Full time

Job summary

Zachary Daniels is partnering with a fast-growing contemporary fashion brand to lead the PR, influencer marketing and talent partnerships. You will shape storytelling, secure standout media coverage and build high-impact creator collaborations.

This hands-on role demands strong relationships across fashion, culture and media to drive brand growth. You will manage influencer campaigns end-to-end, oversee gifting programs and work with senior leadership to deliver an integrated brand strategy.

Qualifications

• Proven experience in PR, influencer marketing, talent partnerships or brand marketing, preferably in fashion or lifestyle.
• Strong network of creators, talent, media, stylists and industry contacts.
• Commercial mindset with ability to drive brand awareness and revenue using influencer and PR activity.
• Excellent relationship-building, communication and negotiation skills.

Responsibilities

• Own and lead influencer marketing strategy aligned with brand and commercial goals.
• Build relationships with creators, talent, agencies and tastemakers across fashion, lifestyle and culture.
• Identify and secure paid partnerships, ambassador opportunities and VIP collaborations.
• Manage influencer campaigns end-to-end: outreach, negotiation, briefing, execution and reporting.
• Develop gifting and seeding programs to build authentic creator relationships.
• Collaborate with Head of Brand Marketing to enhance PR strategy and increase brand desirability.
• Oversee day-to-day relationship with external PR team and align with brand priorities.
• Foster relationships with journalists, editors, stylists and industry contacts.
• Identify opportunities for editorial coverage, features and brand storytelling.
• Support planning and delivery of PR, influencer and community events.
• Manage the PR & Influencer Assistant.

Skills

PR

Influencer marketing

Talent partnerships

Brand marketing

Job description

Huge growth & progression opportunities!

& much more!

Overview:

Zachary Daniels are partnered with a fast-growing contemporary fashion brand focused on creating elevated, trend-led collections with an emphasis on quality, versatility, and accessible luxury.

The Role:

This is a highly hands-on and influential role for someone who understands the power of storytelling, relationships and talent in building a modern fashion brand. From managing the PR team and securing standout media coverage, to developing high-impact creator partnerships and delivering memorable brand experiences, you will play a key role in the continued growth and positioning of the business.

Key Responsibilities:

Own and lead the influencer marketing strategy, ensuring activity delivers against both brand and commercial objectives.

Build and nurture relationships with creators, talent, agencies and key tastemakers across fashion, lifestyle and culture.

Identify and secure paid partnerships, ambassador opportunities and VIP talent collaborations.

Manage influencer campaigns end-to-end, from outreach and negotiation through to briefing, execution and reporting.

Develop and oversee gifting and seeding activity, building authentic and long-term creator relationships.

Work closely with the Head of Brand Marketing to deliver an impactful PR strategy that increases brand awareness and desirability.

Manage the day-to-day relationship with the external PR team, ensuring activity is aligned with wider brand and commercial priorities.

Build strong relationships with journalists, editors, stylists and key industry contacts.

Proactively identify opportunities for editorial coverage, features, interviews and brand storytelling.

Support the planning and delivery of impactful PR, influencer and community events.

Manage the PR & Influencer Assistant.

About You:

Proven experience within PR, influencer marketing, talent partnerships or brand marketing, ideally within fashion, beauty or lifestyle.

A strong network of creator, talent, media, stylist and team contacts.

Commercially minded, with experience using influencer marketing and PR to drive both brand awareness and revenue.

Excellent relationship-building, communication and negotiation skills.

Strong understanding of the contemporary fashion, influencer and social media landscape.

Highly organised with the ability to manage multiple projects, campaigns and deadlines in a fast-paced environment.

Strong analytical skills, with experience measuring campaign performance and optimising activity against KPIs.

Why Apply:

Join a high-growth contemporary fashion brand at an exciting stage of its journey.

Take ownership of the PR, influencer and talent strategy with genuine scope to make an impact.

Work across fashion, culture, creators and media, building relationships with high-profile talent and tastemakers.

Have the opportunity to shape and grow the brand's profile, visibility and cultural relevance.

Combine strategic thinking with hands-on execution across PR, influencer campaigns and events.

Work closely with senior marketing leadership and have real influence over the wider brand marketing strategy.

Be part of a fast-paced, entrepreneurial environment where ideas are encouraged and decisions happen quickly.