Head of Marketing Operations and Conversion Optimisation

Economist-Group-; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension plan

Private health insurance

Work From Anywhere

Generous leave

Content access

Job summary

The Economist Group is seeking a commercially minded, highly analytical Head of Marketing Operations and Conversion Optimisation to accelerate acquisition, retention and customer lifetime value.

You will own the CRO and experimentation agenda across the customer journey, prioritise tests, and translate results into action with Product, Data, and Marketing leaders.

Qualifications

• At least five years in a highly analytical, commercially focused role.
• Experience in digital marketing, subscriptions, e-commerce, media, product, consulting or operations is relevant.
• Strong quantitative and financial modelling skills with data-driven recommendations.
• Proven track record across Product, Data, Marketing and senior stakeholders.
• Excellent judgement balancing strategy with execution.
• Advanced Excel and data-visualisation tools proficiency.

Responsibilities

• Lead the CRO strategy across acquisition and retention journeys.
• Own and manage the experimentation roadmap end-to-end.
• Collaborate with Product and Engineering to design impactful tests.
• Analyse customer data to identify friction and growth levers.
• Improve customer journey for higher-value products and retention.
• Collaborate cross-functionally with Data, Finance, Legal and Marketing.
• Prepare strategic materials for senior leadership and boards.
• Establish disciplined marketing operations and test-and-learn culture.

Skills

Conversion optimisation

Digital marketing

Data analysis

Advanced Excel

SQL

Stakeholder management

Presentation skills

Education

Bachelor's degree

Tools

Google Analytics

Tableau

Salesforce Marketing Cloud

Similarweb

Job description

Head of Marketing Operations and Conversion Optimisation

London - Commercial

Who we are

Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.

Across our three businesses -The Economist, Economist Enterprise and Economist Education- we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.

As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.

Want to discover more about life at The Economist Group? Follow @EconomistCareers on Instagram to discover the people, stories and opportunities that make TEG unique.

The Economist is looking for a commercially minded, highly analytical Head of Marketing Operations and Conversion Optimisation to help accelerate acquisition, retention and customer lifetime value.

This is a hands‑on role for someone who combines rigorous problem‑solving with strong operational judgement. You will own the conversion‑rate optimisation and experimentation agenda across the customer journey: identifying opportunities, shaping hypotheses, prioritising tests, coordinating execution and turning results into action.

You will work closely with Product, Trading, Data, Research, Retention, Finance and Marketing leaders to improve the effectiveness of our marketing investment, optimise key customer touchpoints and develop high‑impact commercial initiatives.

This role has one direct report to support in executing and measuring business‑critical optimisation tests.

What you’ll do

• Lead the conversion‑rate optimisation strategy across acquisition and retention journeys, improving conversion, media efficiency, customer lifetime value and total revenue.
• Own and manage the experimentation roadmap, from idea generation and prioritisation through to execution, analysis and implementation.
• Partner closely with Product and Engineering to ensure tests are well designed, delivered at pace and translated into scalable improvements.
• Analyse customer behaviour and performance data to identify friction, opportunities and growth levers across the funnel.
• Help optimise the customer journey to encourage take‑up of higher‑value, higher‑LTV products.
• Work cross‑functionally with Data, Research, Retention, Finance, Legal, Product and Marketing to deliver high‑impact initiatives.
• Prepare clear, compelling materials and strategic recommendations for executive leadership, Board meetings and other internal reviews.
• Bring discipline to marketing operations: establishing robust processes, clear prioritisation and a strong test‑and‑learn culture.

What you’ll bring

• At least five years’ experience in a highly analytical, commercially focused role. Experience in digital marketing, subscriptions, e‑commerce, media, product, consulting, strategy or operations is particularly relevant.
• Demonstrable experience in conversion‑rate optimisation, experimentation, digital journey optimisation or growth strategy.
• Strong quantitative and financial‑modelling skills, with the ability to turn complex data into clear commercial recommendations.
• A track record of working effectively across Product, Data, Marketing and senior stakeholders.
• Excellent judgement on where to focus effort, balancing strategic thinking with meticulous execution.
• A creative, curious and structured approach to solving business problems, with a relentless focus on measurable results.
• Strong communication and presentation skills, including the ability to make complex issues simple and persuasive for senior audiences.
• Advanced Excel skills; experience with web analytics and visualisation tools such as Google Analytics, Tableau, Similarweb and Salesforce Marketing Cloud. SQL proficiency is a plus.
• A bachelor’s degree is required; a postgraduate degree, such as an MBA, is desirable.

#LI-Hybrid

Working Arrangements

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work‑life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.