Head of Marketing

Raise the bar; Knowsley; Sur place; GBP 70 000 - 120 000; Plein temps

Résumé du poste

Raise the Bar is seeking a Head of Marketing to own the growth plan for its three market lines. You will set direction, own the lead target, and drive the channels that grow it, reporting to the Directors and leading the Marketing and Growth Manager.

You’ll grow demand through search and website optimization, and maximize value from our database of contacts. The role is hands-on and strategic, combining AI-driven approaches with messaging that resonates with senior buyers across Speakers Bureau

Qualifications

• Senior B2B marketing experience with a track record of growing qualified leads for considered purchases.
• Hands-on: SEO, website optimization and demand generation.
• Lifecycle or database marketing experience using CRM data to drive repeat and cross-sell.
• Ability to translate product knowledge into engaging copy for senior buyers.
• Experience leading through others and developing a manager.

Responsabilités

• The marketing strategy and annual plan across three business lines, agreed with the directors.
• Own the lead target and the case for budget and effort allocation.
• Demand generation, hands-on: SEO and website conversion.
• Maximize value from the existing database with targeted comms and nurture journeys.
• Positioning and messaging for senior buyers across three markets.
• Monthly performance reporting to the directors from HubSpot showing pipeline impact.

Connaissances

AI-first approach

Senior B2B marketing

Lead generation

SEO

Website optimization

CRM data

HubSpot

Data-driven decisions

Commercial judgement

Outils

HubSpot

Description du poste

Own the growth plan for a business the UK’s largest employers already trust.

Raise the Bar connects major organisations with 1,000+ Speakers, development programmes and funded Qualifications. We want a Head of Marketing to set the direction, own the lead number and personally drive the channels that grow it.

Lead it, and do it.

You’ll own marketing strategy, positioning and the lead target across three business lines. Our Marketing and Growth Manager reports to you and runs the marketing team day to day, with strong foundations already in place.

This is a hands-on role. You’ll grow demand through search and the website yourself, and get far more from a large database of contacts who already know us.

One role, three markets

Speakers Bureau

1,000+ Speakers booked by organisations for conferences, events and leadership sessions.

Commercial programmes that build capability giving organisations the tools to thrive in a changing world.

Qualifications

Funded Qualifications for large employers.

What you’ll own

• The marketing strategy and annual plan across all three business lines, agreed with the directors
• The lead target, and the case for where budget and effort go to hit it
• Demand generation, hands-on: SEO and AEO, and website conversion
• More value from our existing database: the right comms to the right contacts, nurture journeys, and leads across all three business lines from clients we already work with
• Positioning and messaging that lands with senior buyers making considered decisions
• Monthly performance reporting to the directors, from HubSpot, showing what marketing delivers to pipeline

What you’ll bring

• An AI first way of working, and curiosity about where the tools go next
• A strong grasp of products and services like ours, and the ability to turn that understanding into engaging copy that lands with senior buyers
• Senior B2B marketing experience, with a track record of growing qualified leads for considered purchases
• Real depth in search, SEO and website conversion, with the hands-on experience to deliver it yourself
• Lifecycle or database marketing experience, using CRM data to drive repeat and cross-sell business
• Confidence in HubSpot and in turning data into decisions
• Sharp commercial judgement: you know what makes senior buyers act, and use AI to produce it at pace
• Experience leading through others and developing a manager
• A sharp eye on market trends. You’ve adapted as search has moved towards AI answers, and you’ll spot the next shift before it shows up in the pipeline

Real ownership

The strategy and the numbers are yours, with backing from the business to make it happen.

Build on strong foundations

A working team, clear processes and the tools already set up. You start on growth, not rebuilding.

A business that moves fast

AI is part of how we work every day, and new ideas get tested quickly.