Head of Growth Marketing

OASIS Group - Information Secured; Scotland; On-site; GBP 60,000 - 90,000; Full time

Job summary

OASIS Group is seeking a Head of Growth Marketing to spearhead demand generation across the UK&I and BeNe regions. The role involves leading full-funnel marketing strategies, managing a dynamic marketing team, and closely collaborating with sales to create impactful campaigns that drive measurable growth.

Qualifications

• Significant experience in B2B demand generation and growth marketing.
• Fluent in English and (preferably) Dutch.
• Strong leadership and collaboration skills, capable of managing a team.

Responsibilities

• Own the regional growth marketing strategy and execution.
• Lead omnichannel campaign activation and partner with Sales.
• Develop data-driven marketing strategies to increase engagement.

Skills

B2B demand generation

Cross-functional collaboration

Strategic leadership

Data-driven marketing

Analytical skills

Fluent in English

Digital product marketing experience

Tools

Salesforce

Pardot

Job description

The Role

We’re seeking a strategic and results-driven Head of Growth Marketing to lead our demand generation, and campaign strategy across the UK&I and BeNe regions. You will work alongside a dedicated commercial team under the Chief Revenue Officer and collaborate cross-functionally with product, strategy, sales, and client care to identify, plan and enable pipeline generation across the business.

Marketing has seen significant recent investment, including a full brand refresh, new website and marketing automation tools and development of an agency support ecosystem. We’re starting to see early results from our demand generation campaigns and are now looking for an ambitious growth leader to build on that momentum—owning the full-funnel marketing strategy and delivering measurable growth outcomes.

Key Responsibilities

Growth Strategy & Execution

• Own the regional growth marketing strategy with a focus on pipeline creation, lead conversion and revenue contribution.
• Design and deliver full-funnel campaigns targeting decision-makers in sectors such as Legal/Notaries, Financial Services, Public Sector, Healthcare, Energy, Construction, and Housing.
• Translate business priorities into actionable marketing plans with defined objectives, target segments, channel strategies and KPIs.
• Launch and scale product and service campaigns that fuel cross-sell, upsell, and new customer acquisition.
• Champion a test-and-learn culture to identify opportunities for optimisation and innovation.
• Lead and mentor a small in-house team and oversee agency relationships to scale delivery of key programmes.
  
  

Demand Generation & Channel Management

• Lead omnichannel campaign activation across digital, social, email, content syndication, paid media and events.
• Partner with Sales to align on lead qualification, nurture flows and pipeline progression.
• Continuously review performance by channel and segment to ensure maximum ROI.
  
  

Data-Driven Marketing

• Build and refine data strategies, leveraging segmentation, intent signals and behavioural insights to increase engagement and conversion.
• Work with team to ensure CRM and marketing automation systems (e.g. Pardot) are being fully utilised for campaign personalisation and performance tracking.
• Drive a culture of measurement, defining KPIs, generating insights, and communicating impact to senior stakeholders.
  
  

Content & Messaging

• Collaborate with the subject matter experts and specialist content providers to develop compelling messaging and creative assets tailored to audience pain points, industry context, and decision-making stages.
• Strengthen owned and earned channels to grow reach, build trust, and increase engagement.
• Champion the development of brand narrative and positioning to improve visibility, trust and reputation across current and new target markets.
  
  

Leadership & Collaboration

• Act as a strategic leader and day-to-day campaign mentor for the team; guiding execution and embedding continuous improvement to ensure best-in-class campaign execution.
• Partner with Sales, Product, and Insight functions to introduce tools, workflows and tactics that improve campaign impact and alignment.
• Manage external agencies and suppliers, ensuring timely, on-budget delivery and high creative standards.
• Ensure brand consistency and marketing excellence across all touchpoints.
• Manage the financial planning, tracking and cadence to drive evidenced return on investment across marketing activities.
  
  

Candidate Requirements

• Significant B2B demand generation experience with a proven track record in growth marketing across multiple regions, preferably with some digital product marketing experience.
• Confident operating at both strategic and operational levels; translating commercial goals into scalable, data-informed marketing initiatives, alongside the ability to define and articulate competitive positioning to support demand generation.
• Expertise in multichannel B2B marketing including digital, paid media, events, marketing automation and content marketing.
• Skilled in using CRM and automation tools (e.g. Salesforce, Pardot) to drive segmentation, nurture and performance tracking.
• Experienced in building strong relationships with sales and contributing directly to pipeline progression, including a comprehensive understanding of sales processes and marketing activation through customer buying cycles.
• Strong people leadership and cross-functional collaboration skills.
• Resilient, resourceful and collaborative team player with excellent organisational skills. Analytical, creative, results-oriented and committed to continuous improvement.
• Fluent in English and (preferably) Dutch.
  
  

The Company is required by law (Immigration Act 2016) to have proof of right to work in the UK, prior to commencement of employment. The Company is required to conduct a background screening check as set out by the British Standards Institution BS7858 prior to commencement of employment. OASIS is an equal opportunities employer. The Company confirms that our legitimate interests comply with GDPR and data protection.

Agencies: When we require external assistance with our vacancies, we will reach out to our PSL supply chain. Please be aware that we operate a very strict PSL policy with close relationships with our suppliers and cannot respond to agencies outside of the PSL. Please do not contact individual hiring managers.