Head of Growth Marketing

Pulsant ltd; City of Edinburgh; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Head of Growth Marketing to drive innovative strategies in a booming sector. This role offers the chance to shape impactful solutions that enhance client acquisition and revenue growth. You will lead a dynamic team, collaborating across functions to execute data-driven campaigns and optimize performance. The company prides itself on a supportive culture that values career development and work-life balance. If you're ready to make a significant impact in a friendly and inclusive environment, this opportunity is perfect for you.

Benefits

Hybrid working

Pension

Private healthcare

Cycle to work scheme

Free breakfast and snacks

Udemy license

Qualifications

• Substantial experience in marketing within the technology sector.
• Proven track record in leading successful demand impacting campaigns.

Responsibilities

• Develop and implement growth marketing strategies aligned with objectives.
• Lead a high-performing marketing team and oversee performance metrics.

Skills

Marketing Leadership

Demand Generation Campaigns

Data-Driven Marketing

Relationship Building

Influencing Skills

Education

Bachelor's degree in Marketing

Tools

Google Analytics

HubSpot

Job description

• Hybrid working – 3 days a week from any of our offices (Edinburgh, Gateshead or Maidenhead) and 2 from home
• Future proof your career by entering a booming industry - data centres/edge computing
• Join a ‘People first’ business, with an average 7 years tenure

The Company:

Pulsant is a leading UK digital infrastructure provider, offering innovative edge infrastructure solutions through our PlatformEdge. With 12 strategically located data centres and a dedicated team of over 300 professionals, we support 1000+ clients services across the UK with cloud, connectivity, and compute services.

The Role:

An exciting opportunity has arisen to join Pulsant as Head of Growth Marketing, reporting to the CMO. You will bring strong industry knowledge and creative flair to shape and influence impactful solutions and strategy to the organisation, making a material difference to the success of our Sales team. Your primary purpose is to develop and execute comprehensive growth marketing strategies focused on increasing client acquisition, client base expansion, contribution to revenue, EBITDA and market share performance. You will lead a small dynamic marketing team, collaborating cross-functionally and utilising external networks to gather insight and drive data-driven campaigns across various channels, increasing demand and demonstrating the ROI.

What You’ll Do:

Growth Strategy

• Develop and implement cross-functional growth marketing strategies aligned with commercial objectives.
• Oversee performance marketing campaigns (ABM, SEO/SEM, paid ads, content, social media) to drive acquisition and expansion.
• Define and maintain a compelling brand strategy and creative direction.
• Enhance brand preference and market positioning.
• Strengthen collaboration between marketing, business units, and leadership.

Go-To-Market (GTM) Strategy

• Leverage market research and industry trends to identify growth opportunities.
• Develop and execute GTM strategies in partnership with Sales, Product, Operations, and Finance.
• Drive product positioning, launch plans, and market entry strategies.
• Manage the product lifecycle marketing roadmap.

Marketing Performance & Analytics

• Establish data-driven performance metrics, media optimization, and reporting.
• Implement A/B testing and incremental improvements to optimize channels.
• Communicate marketing insights and successes across the business.
• Oversee resource planning and budget management.

Team Leadership

• Lead and develop a high-performing, growth marketing team.
• Champion client-centric marketing approaches across the organization.
• Provide coaching, mentorship, and career development support.

What We’re Looking For:

• Bachelor's degree in Marketing, or qualified by substantial experience within the field.
• Substantial experience in the marketing profession, within the technology sector, with proven experience leading successful demand impacting campaigns.
• Demonstrable Marketing Leadership and people management experience.
• Proven track record in developing and implementing successful marketing strategies.
• Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot).
• Strong influencing and relationship building skills.

Why Join Pulsant:

• Supportive work environment with a focus on career growth, development, work-life balance and well-being.
• A friendly, family-like atmosphere where almost half of employees have been with Pulsant for 5+ years.
• Benefits include hybrid working, pension, private healthcare, cycle to work scheme, free breakfast and snacks, Udemy license and more.

To hear more about working at Pulsant check out:

pulsant.com/careers

linkedin.com/company/pulsant-limited/life/

Search @lifeatpulsant on LinkedIn and Instagram.

The interview process will start with a phone conversation with the internal recruiter, followed by a 3 stage interview process (mixture of face-to-face and Teams).

Pulsant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all our people. If you require reasonable accommodation to participate in the job application or interview process, please reach out to us by email: [e-mail].